Senior Product Marketing Manager - Frontier Labs

Redwood City, CA (On-site)

$130K/yr – $200K/yrSenior Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Frontier GTM owner who shapes end-to-end launches, messaging, and enablement for AI-native products, with a strong bias for credible research-facing content and field-ready assets.

  • Own GTM execution and post-launch iteration to align Research, Product, and Sales around a shared frontier narrative.
  • Lead cross-functional Campaign & ABM and sales enablement to sprint on high-signal frontier accounts and technical buyers.
  • Deliver competitive intelligence and research-backed content that accelerates deals and informs roadmap and field strategy.

Job Description

Responsibilities

  • GTM execution: Execute launches for frontier-facing offerings end-to-end, from positioning and messaging through asset development, enablement, and post-launch iteration, in close partnership with Research, Product, and Sales.
  • Sales enablement: Build and maintain the frontier enablement portfolio (decks, technical one-pagers, talk tracks, battlecards, demo and benchmark narratives) as a single source of truth, and develop repeatable sales plays tailored to research, evals/safety, and data procurement personas inside frontier labs.
  • Campaign & ABM partnership: Partner cross-functionally to develop integrated campaigns and ABM programs targeting frontier accounts. Drive continuous iteration based on pipeline signal and ensure product narrative is integrated across channels.
  • Competitive & market intelligence: Own competitive intelligence for the frontier space, maintain sales assets, track lab-side moves, and surface insights that shape positioning, roadmap input, and field strategy.
  • Research-credible content: Partner with Research to develop external content (benchmark and eval reports, technical blog posts, partnership announcements, co-marketing assets) that supports deal acceleration, sharpens positioning, and establishes Snorkel as a credible peer to frontier research teams.
  • GTM operations: Own and manage the intake process for frontier-lab-focused GTM and field requests, prioritize against revenue and strategic impact, and ensure the right asset, message, or play reaches the right audience with quality and speed.
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Snorkel AI

4.4 Glassdoor

Snorkel AI is building the data layer for specialized AI, enabling frontier labs, enterprises, and government agencies to develop AI tailored to their unique workloads. Born from pioneering research at the Stanford AI Lab, Snorkel combines cutting-edge programmatic data development technology with deep domain expertise to accelerate AI from prototype to production.Backed by Addition, Greylock, GV, In-Q-Tel, Lightspeed Venture Partners, and funds and accounts managed by BlackRock, Snorkel AI is headquartered in Redwood City, California.Learn more at snorkel.ai or follow @SnorkelAI.

Founded in 2019
Redwood City, California, USA
784 employees (287 in marketing)
92% recommend to a friend
91% CEO approval

Traffic Signals

Monthly Visitors
91.4K
Monthly Google Ads Budget
$74
Traffic Source Mix
Search
44.6%
Direct
43.1%
Referral
7.3%
Social
4%
Paid
0.7%

Headcount Trend

Current headcount: ~789

Marketing Team

Marketing Team Size
279 (36% of company)

Funding

Total Funding
$235.3M
Last Raise
$100M
Series Unknown, 7 months ago

Funding History

  • Aug 2025
    Series Unknown
  • May 2025
    Series D • $100M
  • Jan 2024
    Series Unknown

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