Responsibilities

• Own and drive critical product bets : Lead end-to-end product marketing for key initiatives across the Rent experience, from early concept through launch and post-launch optimization. Define success, drive alignment, and ensure measurable business impact.
• Define positioning and product narrative : Develop clear, differentiated positioning grounded in customer insight. Build narratives that scale across in-product experiences, lifecycle communications, and external channels, ensuring consistency and clarity at every touchpoint.
• Shape the in-product experience : Partner deeply with Product and Design to influence onboarding, education, and decision-making moments. Ensure the product experience itself communicates value clearly and drives correct usage.
• Lead GTM strategy and execution : Set the GTM strategy for launches and product changes, including channel selection, messaging systems, rollout planning, and performance measurement. Drive execution across cross-functional teams and ensure high-quality delivery under evolving constraints.
• Drive growth through messaging and experimentation : Continuously test and optimize messaging, UX, and lifecycle moments to improve activation, engagement, retention, and monetization. Use data and experimentation to refine strategy and unlock incremental impact.
• Influence cross-functional strategy and alignment : Partner with Product, Design, Growth, Risk, Legal, and CS to align on priorities, navigate tradeoffs, and drive decisions. Act as a connective layer across teams to reduce friction and accelerate execution.
• Build scalable PMM systems : Develop and maintain foundational frameworks including positioning, pricing narratives, messaging hierarchies, and enablement materials that raise the quality and consistency of how Flex communicates.

Requirements

• 7-9 years of experience in product marketing, with a focus on high-growth consumer or fintech environments.
• Proven business impact through GTM ownership: Track record of leading end-to-end product marketing for complex launches or product areas, with measurable impact on adoption, retention, conversion, or revenue.
• Strong cross-functional influence: Ability to partner with and influence Product, Design, Analytics, and Legal to drive alignment and shape outcomes, not just execute against them.
• Strategic and analytical rigour: Comfort using data to inform decisions and evaluate performance, paired with strong judgment in ambiguous or fast-moving environments.
• Ability to translate complexity into clarity: Skilled at turning complex systems, especially financial concepts, into simple, intuitive messaging and experiences that build trust.
• High ownership and bias for action: Comfort operating autonomously in a lean environment, balancing strategic thinking with hands-on execution.