Responsibilities

• Lead the creation of differentiated positioning, high-impact messaging, and customer-facing content that establishes the Docusign IAM platform as the premier solution for the Financial Services industry across the entire agreement lifecycle
• Partner with Sales Operations, Growth Marketing, and Sales Enablement to design and execute Financial Services sales plays, playbooks, training, and tools that accelerate pipeline and deal velocity
• Serve as the primary SME on Financial Services buyer personas, uncovering deep customer insights and market trends to optimize the sales cycle and identify high-priority use cases where Docusign has a right to win
• Support strategic customer and internal events (e.g., customer and partner conferences, sales meetings, executive briefings) by developing Financial Services narratives, presentations, and speaker materials that reinforce Docusign's differentiated value
• Equip Partner Marketing with compelling industry messaging and positioning to fuel joint go-to-market campaigns and co-marketing strategies across the Financial Services ecosystem

Requirements

• 8+ years of product marketing experience in the B2B SaaS space, preferably with a focus on tailoring your product marketing craft to the Financial Services industry
• Bachelor's degree or equivalent practical experience

Preferred

• MBA from top tier school or work equivalent
• 4+ years of engagement targeting Financial Services professionals
• Self-starter who can accomplish projects with minimal need for supervision
• Highly collaborative, enthusiastic, open, proactive, and results-driven
• Strong analytical and problem-solving skills with clear examples of using data for customer insights and recommendations
• Excellent verbal and written communication skills
• Proven track record of working with multiple cross-functional teams
• Proven ability to understand and simplify complex, technical topics for non-technical audiences
• Proven ability to develop and execute go-to-market strategies and innovative programs that drive product solutions adoption
• Experience creating and leading sales plays with measurable impact

Benefits

• Paid Time Off: earned time off, as well as paid company holidays based on region
• Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
• Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
• Retirement Plans: select retirement and pension programs with potential for employer contributions
• Learning and Development: options for coaching, online courses and education reimbursements
• Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events