Responsibilities

• Develop clear, differentiated, and value-driven messaging across Figure’s product portfolio, including mortgage, HELOC, and crypto-backed offerings
• Create tailored messaging frameworks for diverse audiences such as homeowners, mortgage partners, financial advisors, and institutional investors
• Ensure consistency and alignment of messaging across all channels and materials, including web content, sales collateral, partner portals, PR, investor decks, and social media
• Define and execute comprehensive go-to-market plans for new product launches and feature releases across HELOC, mortgage, and crypto product lines
• Lead cross-functional launch execution, including enablement decks, one-pagers, FAQs, demos, landing pages, and release notes
• Collaborate with Product to manage a transparent release calendar and track success metrics such as activation, adoption, and engagement
• Develop educational and thought leadership content that simplifies complex topics and highlights customer value, such as rate advantages, speed, and blockchain efficiency
• Create compelling partner and sales enablement materials, including case studies, sales decks, onboarding playbooks, demo scripts, ROI calculators, and talk tracks
• Collaborate with partners such as IMBs, credit unions, and fintechs to author success stories and drive new business opportunities
• Conduct ongoing market and competitive analysis to identify positioning opportunities, inform roadmap decisions, and strengthen Figure’s product differentiation

Requirements

• 6+ years of product marketing experience with proven success in both B2B and direct-to-consumer environments
• Experience in fintech, financial services, or another regulated industry that requires collaboration with Legal and Compliance teams
• Demonstrated ability to build, lead, or scale a product marketing function within a high-growth company
• Strong project management skills and comfort managing multiple priorities, timelines, and stakeholders (experience with Notion is a plus)
• Exceptional storytelling and communication skills with the ability to translate complex product features into clear, compelling narratives
• Experience conducting market research, customer interviews, and competitive analysis
• Comfort working in a fast-paced, evolving environment with ambiguity and change
• Familiarity with modern marketing tools, analytics platforms, and data-driven decision-making

Benefits

• Comprehensive medical, dental, and vision coverage, with 100% employer-paid premiums for employees and their dependents on select plans
• Company HSA, FSA, Dependent Care FSA, 401(k), and commuter benefits
• Employer-paid life and disability insurance
• 11 observed holidays and PTO plan
• Up to 12 weeks of paid family leave
• Continuing education reimbursement