Responsibilities

• Partner with Product to shape the roadmap for vertical expansion — identifying the highest-value industry workflows, use cases, and packaging strategies.
• Lead market research, segmentation, and opportunity sizing for each target industry to inform prioritization and investment.
• Develop differentiated positioning, messaging, and pricing strategies that tie product innovation to real customer outcomes.
• Build the business case and narrative for new vertical launches, influencing go/no-go, tiering, and packaging decisions across QuickBooks Advanced and IES SKUs.
• Define and measure key success metrics for adoption, retention, and expansion.
• Drive the GTM strategy and launch plans for new industry editions — from messaging to demand gen activation to sales enablement.
• Partner with MarComms, Sales, and Channel teams to build industry-specific content: decks, one-pagers, web experiences, and customer stories.
• Create playbooks for sellers and partners that translate product features into customer value — tailored for industry buyers like Controllers, CFOs, and firm owners.
• Lead competitive intelligence for target industries to ensure clear differentiation vs. ERP incumbents and point solutions.
• Collaborate with Growth and Sales to test and optimize messaging, funnels, and win/loss patterns across verticals.
• Act as the “voice of the industry” within Intuit — representing customer needs in roadmap, pricing, and packaging discussions.
• Partner with Finance and Analytics to model TAM, forecast revenue impacts, and inform portfolio-level decisions.
• Champion experimentation and continuous learning to improve how we go to market across verticals and segments.