Responsibilities

• Go-to-Market playbooks: Equip the commercial teams with ready to localize playbooks and campaigns for different target markets.
• Product launches: Lead strategic product launch programs from start to finish, driving progress through effectively coordinating different workstreams and stakeholder groups
• Customer Insight: Act as the voice of our customers by leveraging market research, competitive analysis, and local insights to inform product positioning and identify growth opportunities
• Create compelling content: Develop a wide range of marketing materials, including website copy, blog posts, case studies, white papers, presentations, and sales enablement tools
• Enable sales and partner teams: Develop and deliver training, tools, and resources to equip them with the knowledge and materials needed to effectively sell and promote Adyen's products
• Cross-Functional Collaboration: Work closely with global and regional teams across Product, Marketing, and Sales to ensure alignment and consistency in messaging and execution

Requirements

• 6+ years of experience in B2B product/customer marketing within the fintech, payments, banking, or financial services sectors
• Fluent in English (written and spoken)
• Proven track record of managing and executing global projects with measurable results

Preferred

• Experience in a fast-paced company within a changing market
• Customer-focused problem solver with excellent research and analytical skills
• Strategic, commercial, and creative thinker who understands the product and can bring innovative marketing ideas to life
• Self-motivated with a hands-on approach and ability to meet deadlines