Senior Product Marketing Manager, Creators

New York, USA (Hybrid)

$125K/yr – $195K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive product marketing for creators by defining positioning, enabling the community team, and representing creator needs across the organization.

  • Own positioning, messaging, and customizable decks tied to product and marketing channels.
  • Equip Community Management with product updates and creator-facing assets.
  • Standout: Represent creator needs cross-functionally to inform product and comms.

Job Description

Responsibilities

  • Define positioning & messaging: Build a strong product narrative and customizable pitch deck, with messaging that plugs into product & marketing channels.
  • Enablement: Ensure our Community Management team is well-equipped to interface directly with creators, by keeping them educated on latest product developments and building assets that support their conversations.
  • Drive member insight & empathy: Be the voice of the Creator audience at-large, and be a cross-functional lead in driving audience insights and member needs.
  • Evangelizing: Be a voice on behalf of Creators, internally and externally. Ready to share content on LinkedIn to speak directly to creators & walk in their shoes.

Requirements

  • Bachelor’s degree or equivalent experience
  • 5+ years of marketing experience, with a preference for product marketing
  • 3+ years of product marketing experience
  • 3+ years of experience marketing consumer-facing digital products and creator experience
  • Stellar verbal and written communication skills, with the ability to concisely distill complex technical information into digestible, compelling narratives to effectively present ideas.
  • Willing to lead by example, comfortable sharing content on LinkedIn and other platforms to act as “customer zero” for the products we build.
  • Knack for visual communication, able to bring a compelling story to life in slides, being nimble and self-sufficient with deck design, etc.
  • Exceptional interpersonal skills, with the ability to navigate many types of personalities and to establish cross-functional partnerships across the organization.
  • Ability to operate in a fast-paced and demanding environment, manage multiple projects simultaneously, and prioritize time and resources based on business impact

Preferred

  • Creator-first product positioning
  • Enablement of market-facing teams
  • Narrative architecture & scalable messaging systems
  • AI-enabled storytelling & deck creation
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LinkedIn

Founded in 2003, LinkedIn connects the world's professionals to make them more productive and successful. With more than 1 billion members worldwide, including executives from every Fortune 500 company, LinkedIn is the world's largest professional network. The company has a diversified business model with revenue coming from Talent Solutions, Marketing Solutions, Sales Solutions and Premium Subscriptions products. Headquartered in Silicon Valley, LinkedIn has offices across the globe..

Founded in 2016
Sunnyvale, CA, US
24K employees (3,633 in marketing)

Traffic Signals

Monthly Visitors
1.8B
Monthly Google Ads Budget
$3.2M
Traffic Source Mix
Search
29.7%
Direct
66.9%
Referral
2.8%
Social
0.2%
Paid
0.2%

Headcount Trend

Current headcount: ~23.9K

Marketing Team

Marketing Team Size
2,950 (12% of company)
Median Career Experience
17 years
Median Tenure
6.7 years
Marketing Roles Posted (Last 30 Days)
9

Funding

Total Funding
$154.8M
Last Raise
$51.6M
Private Equity, 10 years ago

Funding History

  • Feb 2016
    Private Equity
  • Apr 2014
    Series Unknown
  • Dec 2009
    Secondary Market • $51.6M

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