Responsibilities

• Own global product marketing strategy for Coursera for Campus, shaping positioning, messaging, and go-to-market strategy for universities and higher education institutions.
• Serve as the expert on higher education buyers and stakeholders leveraging deep insights to influence the product roadmap and institutional adoption strategy.
• Spearhead the GTM execution and launch of new platform capabilities and academic solutions designed for universities and degree programs.
• Define and scale messaging frameworks, value propositions, and pricing/packaging strategies aligned with institutional priorities such as employability, career readiness, and academic innovation.
• Partner with sales leadership to build scalable enablement programs and assets supporting enterprise higher education sales cycles and global expansion.
• Collaborate cross-functionally across product, partnerships, marketing, and customer success to develop narratives demonstrating learner outcomes, institutional impact, and workforce alignment.

Requirements

• 10+ years of professional experience, including 8+ years in B2B product marketing or a related role such as go-to-market or sales enablement.
• Experience developing and leading go-to-market strategies for enterprise SaaS, EdTech platforms, or higher education solutions.
• Experience creating messaging frameworks, positioning strategies, pricing/packaging models, and GTM plans for complex multi-stakeholder buyers.
• Experience enabling enterprise sales teams through sales playbooks, product narratives, and strategic enablement initiatives.
• Experience collaborating cross-functionally with product, marketing, and sales teams to launch and scale new solutions.

Preferred

• Experience marketing or selling solutions to universities, colleges, or higher education institutions.
• Experience working within global education technology or academic platform organizations.
• Experience supporting enterprise or institutional sales motions involving academic leadership, faculty, or university administrators.
• Experience developing narratives connecting education programs to workforce outcomes and employability.
• Experience operating in complex global education ecosystems with diverse institutional needs.
• Demonstrated ability to influence product roadmap and organizational strategy through market and customer insights.

Benefits

• comprehensive health and wellness benefits
• bonus and RSU equity programs
• global perks designed to help you grow and thrive wherever you are.