Responsibilities

• Architect the Strategic Narrative: You will lead the development of the foundational messaging frameworks and positioning for our product suite. You'll ensure our story is differentiated, defensible, and resonates deeply with the financial aspirations of millions.
• Drive Inbound Strategy & Exploration: You will spearhead exploratory work to identify market signals before products are built. You’ll oversee customer discovery, conduct deep-dive interviews, and translate ambiguous pain points into concrete product roadmaps.
• Build Strategic Moats: You will drive the design and execution of rigorous experiments to optimize pricing, packaging, and positioning. Your work will deliver measurable lifts in activation and monetization, ensuring our products are as commercially viable as they are impactful.
• Act as the Cross-Functional Connective Tissue: You will align diverse teams—Product, Growth, Design, Data, and Creative—around the highest-impact opportunities. You'll drive follow-through across dependencies and resolve organizational gaps to protect outcomes.
• Scale a World-Class Team: You will manage and mentor a growing team of Product Marketers. Your focus will be on "talent architecture"—coaching experienced ICs through strategic hurdles while building a strong development pipeline for junior talent.
• Establish Repeatable Excellence: You won't just solve problems; you'll build the playbooks. You will create the frameworks that make high-quality product marketing repeatable and scalable as we transition from a single product to a multi-faceted financial ecosystem.

Requirements

• 5+ years of experience in Product Marketing

Preferred

• Experience in Fintech, Consumer Finance, or high-growth B2C. Familiarity with credit, lending, or highly regulated products is a significant plus.