Own and scale Attentive's CI program across GTM by building AI-powered workflows that speed insight, while turning battlesheets, win/loss and enablement into repeatable competitive advantages.

• Own the end-to-end competitive intelligence program: define the framework, identify priority and emerging competitors, and build the monitoring cadence that keeps Attentive one step ahead
• Track and analyze the competitive landscape across martech, with deep focus on SMS, email, RCS, push, and cross-channel engagement platforms
• Maintain and continuously evolve battlecards in Klue, product comparison matrices, objection-handling guides, and win/loss summaries that directly support deal execution
• Provide direct deal support by joining competitive evaluations and churn-risk calls when specialized CI expertise can tip the outcome
• Conduct rigorous deep dives into competitor product capabilities, pricing and packaging models, new feature launches, and go-to-market strategies
• Develop high-impact internal enablement materials, including battlecards, objection-handling guides, and demo scripts, alongside client-facing competitive comparison assets and thought leadership to drive deal execution and market differentiation.
• Own the win/loss interview program and analyze CRM data to translate patterns into strategic recommendations for messaging, enablement, and product priorities.
• Build and optimize AI-powered workflows to scale intelligence gathering, synthesis, and distribution—staying ahead of the curve on how CI teams operate in 2026 and beyond
• Continuously experiment with new approaches to make the CI program faster, smarter, and more embedded in daily GTM workflows