Responsibilities

• Develop and execute product marketing strategy to drive awareness, adoption, spend, and revenue growth for Mercury’s Cards and Spend Management products.
• Go deep on our products, the market, and our customers in order to articulate product positioning, messaging, and value propositions.
• Use quantitative and qualitative data to understand what our customers need, and where the incumbent products available today aren’t cutting it.
• Plan and execute product GTMs, nailing audience segmentation, messaging, channel strategy, and measurement.
• Collaborate with Product, Design, and Engineering to influence the product roadmap, with the ultimate goal of increasing product adoption and customer growth.
• Partner closely with Sales and Relationship Management teams to improve sales win rates and product upsell opportunities
• Build a strong relationship with marketing and brand teams to develop email campaigns, landing pages, advertising, case studies, social posts, and public relations outreach relating to your products.
• Roll up your sleeves to get things done – this can be anything from writing a press release to negotiating a sponsorship to interviewing customers, or whatever the project requires.

Requirements

• 6+ years experience, with 3+ years of product marketing experience at a tech company
• Ideally at least 1 year of product marketing experience in fintech
• Product marketing depth: you are an expert in personas, positioning, messaging, pricing, and GTM strategy
• And marketing breadth: you understand channels and content types, and how to use them to deliver the right message to the right audience at the right time
• Exceptional communication skills, with the ability to influence and collaborate effectively across different levels of the company
• Strong strategic thinker with the ability to translate market insights into actionable plans and initiatives
• Customer-centric – you are excited to talk to customers and have experience doing customer research that is turned into actionable strategy and recommendations.
• Enjoy storytelling through numbers and testing your assumptions (experience with data analysis and SQL is a big plus)
• Be flexible and have an understanding that in a fast-growing startup like ours, your job might change as priorities shift