Responsibilities

• Develop differentiated positioning, messaging, and value propositions for BlackLine's market.
• Translate complex financial operations, ERP, and AI-driven innovations into compelling stories for executives, practitioners, partners, analysts, and customers.
• Continuously refine market narratives based on customer insights, competitive intelligence, industry trends, and evolving priorities.
• Lead end-to-end go-to-market planning and execution for new product launches, solution enhancements, campaigns, and strategic initiatives.
• Partner with Product Management, Demand Generation, Sales, Customer Success, Corporate Marketing, and Strategic Alliances to align strategy and execution.
• Define target audiences, buyer journeys, market opportunities, and growth strategies that accelerate pipeline, adoption, and expansion.
• Develop deep expertise in assigned solution area, monitor performance and trends, and identify risks and opportunities.
• Make strategic recommendations influencing product direction, commercialization strategies, and investment priorities.
• Lead SAP ecosystem marketing, supporting SAP Solution Extension and related growth initiatives.
• Develop joint value propositions, messaging, enablement materials, and market-facing content for SAP contexts.

Requirements

• 7+ years of product marketing experience in enterprise software, SaaS, ERP, finance, accounting, or adjacent technology markets.
• Proven ability to develop and execute successful go-to-market strategies that drive measurable business outcomes.
• Strong storytelling and communication skills with the ability to simplify complex concepts into compelling customer-centric narratives.
• Experience partnering across Product, Sales, Marketing, Customer Success, and executive stakeholders.
• Demonstrated success influencing without authority and leading cross-functional initiatives in highly matrixed organizations.
• Strong strategic thinking, analytical problem-solving, and business acumen.
• Experience conducting market research, competitive analysis, customer interviews, and positioning exercises.
• Exceptional executive presence and presentation skills.
• Experience supporting ERP ecosystems, financial software, SAP-related initiatives, or strategic technology partnerships is highly desirable.

Preferred

• Ownership mentality and bias for action.
• Ability to operate independently in ambiguous environments.
• Strategic thinker with strong execution discipline.
• Curiosity and passion for understanding markets, customers, and technology.
• Positive attitude and collaborative mindset.
• High degree of accountability and follow-through.
• Confidence to challenge conventional thinking while building alignment across stakeholders.
• Growth mindset and desire to continuously learn and improve.

Benefits

• A culture that is kind, open, and accepting. It's a place where people can embrace what makes them unique, and the mix of cultural backgrounds and varying interests cultivates diverse thought and perspectives.
• BlackLine offers a wide variety of professional development seminars and inclusive affinity groups to celebrate and support our diversity.
• Candidates who live within a reasonable commute to one of our offices will work in the office at least 3 days a week.