Responsibilities

• Own GTM strategy for Mercury's platform products — API, CLI, and MCP — including ICP definition, messaging & positioning, and end-to-end launch planning and execution.
• Build Mercury's presence in the developer and AI-builder ecosystem: developer communities, technical content, docs-as-marketing, GitHub, Discord, Hacker News, and beyond.
• Develop deep customer and market insights through qualitative and quantitative research and competitive intelligence — and use them to shape product, growth, and roadmap decisions.
• Drive acquisition and adoption by designing and executing multi-channel marketing programs and growth experiments in partnership with product, engineering, and creative teams.
• Champion the voice of developers and AI builders across the organization, ensuring their needs meaningfully influence product development and prioritization.
• Measure, analyze, and optimize performance to refine GTM strategies and inform future platform investments.
• Be a driving force in the AI marketing strategy for Mercury, establishing overall narrative, identifying trends for new product or marketing opportunities, and helping shape the AI banking vision.