Responsibilities

• Define the value proposition, positioning, and messaging targeted at our audience, and shape go-to-market strategies for AI ad products.
• Goal Setting and Collaboration: Establish clear goals and success metrics in collaboration with key stakeholders. Drive product adoption and growth globally through various tactics such as sales enablement, automated notifications, content production, webinars, and client workshops.
• Market Strategy Expertise: Act as a market strategy expert, working closely with the sales team to deeply understand target markets. Identify opportunities for vertical-based recommendations and help scale these insights across the sales team.
• Innovation and Testing: Design and lead alpha/beta testing initiatives with well-defined criteria to capture early-stage insights for product innovation and refinement. Ensure products are primed for scalability.
• Market Insights: Lead both quantitative and qualitative inbound initiatives, including customer persona understanding, opportunity sizing, customer feedback analysis, and competitor intelligence. Use these insights to shape the product strategy, vision, and roadmap comprehensively.

Requirements

• Bachelor's degree in Marketing, Business, or a related field
• Proven experience in digital marketing, with a track record of leading teams and driving go-to-market strategies.
• Strong analytical skills with the ability to translate data into actionable insights.
• Exceptional communication and presentation skills.
• Adept at collaborating with cross-functional teams.
• Ability to thrive in a fast-paced environment.
• Creative thinking and a passion for innovation.

Benefits

• Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
• The Company reserves the right to modify or change these benefits programs at any time, with or without notice.