Responsibilities

• Drive go-to-market (GTM) strategies that deliver on business goals by solving customer problems and translating insights into executable plans.
• Quickly develop deep product expertise and understanding of customer workflows, partnering with Product to influence roadmap and feature development.
• Serve as the champion for accountants, turning insights about needs, journeys, and segments into messaging and programs that resonate with a focus on understanding accounting workflows, client management needs and how BILL fits into their AP advisory practice.
• Lead audience segmentation, positioning, and messaging, creating compelling product narratives that guide all GTM efforts.
• Own GTM leadership, aligning cross-functional stakeholders, securing resources, and supporting effective launches.
• Manage end-to-end projects, ensuring alignment and execution across highly matrixed teams.
• Partner with Sales to deliver enablement content, tools, and processes that drive adoption, address competition, and support new capabilities.

Requirements

• 8+ years of professional experience in Product Marketing (or closely related role), with direct experience at the Senior Product Marketing Manager level.
• Proven experience in B2B SaaS and/or fintech with preference for companies that sell to accounting and finance professionals or financial operations software.
• A track record of successful product and feature launches, including developing positioning, messaging, and GTM strategy.
• Experience supporting a channel sales or indirect distribution motion, including creating enablement tools for a sales team that sells through partners, advisors, or professional firms
• Experience conducting market research, competitive analysis, and customer segmentation, and translating findings into actionable strategies.
• Strong strategic and analytical mindset, with the ability to work closely with market research and analytics teams.
• Demonstrated ability to work cross-functionally and influence without direct authority.
• Strong written and verbal communication skills, with experience developing sales enablement tools and presenting to leadership.
• Experience managing complex projects end-to-end in a highly matrixed environment.

Preferred

• Proven track record in product or segment marketing targeting accountants, financial advisors, or B2B enterprise channels (payments or fintech experience heavily preferred).
• Experience building and delivering sales enablement programs for a field or managed sales team, including training, battle cards, objection handling, and payments or product-specific playbooks.
• Ability to navigate ambiguity and adapt strategies in dynamic environments.
• Self-starter mindset with the ability to operate independently and proactively.
• Skilled in storytelling and presentation, with the ability to engage both internal and external audiences.
• Collaborative working style, with a proven ability to build alignment across Product, Sales, and Marketing.

Benefits

• 100% paid employee health, dental, and vision plans (choose HMO, PPO, or HDHP)
• HSA & FSA accounts
• Life Insurance, Long & Short-term disability coverage
• Employee Assistance Program (EAP)
• 11+ Observed holidays and wellness days and flexible time off
• Employee Stock Purchase Program with employee discounts
• Wellness & Fitness initiatives
• Employee recognition and referral programs
• And much more