Senior Product Marketing Manager at Abnormal | USA | $153K/yr – $220K/yr

Abnormal

Senior Product Marketing Manager

USA (Remote)

$153K/yr – $220K/yrSenior Level3+ years expFull time

Posted 3 weeks ago

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Job Summary

Own product messaging, launches and enablement for cybersecurity lines, turning complex tech into buyer-ready value props that fuel multi-step journeys.

Product messaging and positioning across cybersecurity lines for clarity and differentiation.
Lead end-to-end launches with sales enablement, press, and digital channels.
Drive demand and pipeline through acquisition and upsell messaging across multiple buyer stages.

Job Description

Responsibilities

Create compelling, differentiated messaging and positioning.
Bring product lines to market via internal and external launches, including sales enablement, press, digital, and other channels.
Work across marketing team to drive demand and pipeline for our product lines with acquisition and upsell messaging for multi-phase buyer journey.
Support incremental updates and feature launches throughout the year with end-to-end launch strategy.
Develop and keep fresh content including collateral, thought leadership and solution presentations, website content, videos, blogs and more to execute communication strategies and accelerate the buyer’s journey.
Conduct customer research to understand needs and requirements.
Enable our sales teams and channel partners on the joint solution and the value proposition.
Be a speaker externally.

Requirements

5 years of experience at a B2B SaaS cybersecurity company, with 3+ years in product marketing
Written samples of external-facing content for cybersecurity buyers.
Experience running product launches in a high velocity environment.
Strong technical curiosity with past examples of explaining complex technical concepts to buyers.
Excellent written and verbal communication skills.
Strategic thinker who is able to get to work quickly and execute independently.
Ability to effectively influence both internal and external stakeholders across all levels of the organization.
Deep curiosity, excellent listening and empathy skills, and ability to get things done in a collaborative team environment
A passion for Abnormal's mission and the success of our customers, partners, and community
Proven ability to collaborate with cross-functional teams.

Preferred

Enjoys public speaking and evangelizing cybersecurity topics
Experience with defining GTM strategies at growth-phase cybersecurity companies.

Abnormal

Abnormal is a young, dynamic advertising agency based in Bryanston, Johannesburg.We believe it’s essential for brands to break their categories in order to have any impact. Our small team packs a big punch and we make it our daily mission to fight the norm. Our offering includes design, ATL advertising, digital design, and strategy for various platforms.

Founded in 2015

Johannesburg, Gauteng, ZAF

10 employees (4 in marketing)

www.abnormalgroup.co.za