Senior Product Marketing Enablement Specialist at Axon | Seattle, WA | $86K/yr – $138K/yr

Axon

Senior Product Marketing Enablement Specialist

Seattle, WA (Hybrid)

$86K/yr – $138K/yrSenior Level4+ years expFull time

Posted 5 weeks ago

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Job Summary

Own enterprise messaging and enablement from product to sales, turning complex tech into customer value across retail, healthcare, and other verticals.

Messaging & Positioning: craft resonant product narratives for enterprise buyers and launches.
Sales Enablement: build decks, battlecards, and one-pagers sellers actually use.
Field feedback & optimization: join sales, CS, and product to sharpen assets and measure impact.

Job Description

Responsibilities

Develop product messaging and campaign positioning that resonates with enterprise audiences in retail, healthcare, and other core enterprise verticals
Translate complex technical capabilities into compelling, customer-focused value propositions
Partner with product teams on launches and go-to-market initiatives to ensure messaging lands effectively across sales channels
Identify high-leverage market moments (launches, industry events, partnerships) and turn them into differentiated product narratives
Create sales enablement materials including pitch decks, one-pagers, and competitive battlecards that equip sellers to win
Support webinars, demos, and thought leadership content that showcase Axon's value across enterprise use cases
Drive consistency across messaging and sales materials so every customer touchpoint reflects the same compelling story
Partner closely with sales and customer success to gather feedback from the field and continuously sharpen enablement assets
Own performance metrics to continuously improve program outcomes
Leverage AI and emerging tools to enhance personalization, follow-up, and scalability of marketing programs

Requirements

4+ years of experience spanning product marketing and sales enablement — with genuine depth across both
Proven track record of driving pipeline and revenue through integrated go-to-market programs
Experience supporting enterprise sales motions and understanding how complex deals get won and lost
Demonstrated ability to develop compelling product messaging and translate technical solutions into real-world customer value
Strong experience building sales enablement materials that sellers actually use — decks, battlecards, one-pagers, demo content
Ability to break into new markets or verticals like retail or healthcare and tailor strategies to reach new audiences effectively
Creative, out-of-the-box thinking for programs that capture attention, differentiate Axon, and drive meaningful enterprise engagement
Data-driven mindset with experience measuring program performance and optimizing based on results
Familiarity with AI and emerging marketing tools to enhance execution, personalization, and scale
Strong cross-functional collaboration and stakeholder management skills across product, sales, and customer success

Benefits

Competitive salary and 401k with employer match
Discretionary paid time off
Paid parental leave for all
Medical, Dental, Vision plans
Fitness Programs
Emotional & Mental Wellness support
Learning & Development programs
Employee Resource Groups (ERGs)
Snacks in offices
Location: Hybrid in Seattle, Washington, United States

Axon

Our story began in September of 1993 when TASER International was founded by CEO Rick Smith with his brother Tom Smith. They consulted with Jack Cover, former NASA scientist and inventor of the original TASER® conducted energy weapons of the 1970s. Rick Smith was inspired to found the company after losing two high school football teammates who were shot and killed in a road rage incident. This experience led him to seek new technologies that would enable people to protect themselves without deploying lethal force in hopes of creating a bullet-less world.Today, Axon represents the entire network of devices, applications and people that is revolutionizing public safety around the world. Our mission is to protect life. We’re building the world’s largest and most trusted suite of public safety solutions. If you are seeking a career with purpose, we invite you to join us.Learn more at: axon.com/careersThis is Our MoonshotGun-related deaths between police and the public have risen steadily for at least the past six years. In 2021 in the U.S., 1,118 people — 1,054 civilians and 64 officers — lost their lives in gun-related incidents between police and the public, according to leading data sources. In response, Axon is rallying partners around a “moonshot” goal to cut gun-related deaths between police and the public by 50% by 2033.

Founded in 1993

Scottsdale, Arizona, USA

5.3K employees (221 in marketing)

www.axon.com