Senior Product Manager, Member Growth

San Francisco, CA (On-site)

$144K/yr – $248K/yrSenior Level5+ years expFull time

Posted 5 months ago

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Job Summary

SoFi seeks a product leader for Campaigns platforms responsible for vision, strategy, and multi-year roadmaps. The role emphasizes cross-functional collaboration, data-driven prioritization, and delivering differentiated, customer-focused experiences. Key requirements include 5+ years in product management, technical savvy, and strong communication with leadership.

Job Description

Responsibilities

  • Own and define the vision, strategy and product roadmap for Campaigns platforms at SoFi
  • Identify leapfrog product features, leveraging forward thinking technology, data, tools (including ML or AI) and industry best practices that will provide a significantly differentiated value and best-in-class experience to our members, to help them get their money right
  • Create and evangelize a product vision and own a multi-year product roadmap, including prioritizing and driving backlogs for launch with your dedicated engineering teams
  • Communicate the vision, strategy, execution plan and customer impact/learnings to all stakeholders including the highest levels of leadership in the company
  • Collaborate closely with the full cross-functional team (e.g., marketing, product, design, engineering, platform, data, compliance, risk, finance and operations) for your line of business & initiatives, to help execute on the strategic vision

Requirements

  • Bachelor’s degree or higher with a technical discipline
  • 5+ years of experience in a Product Management role
  • Previous experience leading Platform and/or MarTech cross functional teams
  • Technical savvy with marketing systems and ability to partner closely with marketing leadership
  • Full stack “operator”: ability to both create and execute the business and product strategy; with clear objectives, but limited, ambiguous, or varied direction
  • Ability to operate cross-functionally, leading and influencing colleagues, and ultimately leading to timely tactical decision making to advance our objectives
  • Flexible and collaborative approach to problem solving and ideation in a highly ambiguous environment
  • Superior communication skills, both written and verbal, along with experience presenting to C-level leadership
  • Data-driven approach and excellent analytical skills
  • Passion for your customers!
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SoFi

3.6 Glassdoor

SoFi is a values-driven company on a mission to help our members get their money right. We create modern financial products and services that help people borrow, save, spend, invest, and protect their money better, so that they can achieve financial independence and realize their ambitions—from owning a home to saving for retirement, paying off their student loans, and more. CFL #6054612; NMLS #1121636 (www.nmlsconsumeraccess.org) Advisory services through SoFi LLC, a registered investment advisor. SoFi Checking and Savings is offered through SoFi Bank, N.A. Member FDIC. SoFi MoneyTM is offered through SoFi Securities LLC, member FINRA/SIPC.

Founded in 2011
San Francisco, California, USA
5.8K employees (454 in marketing)
61% recommend to a friend
76% CEO approval

Traffic Signals

Monthly Visitors
22.6M
Monthly Google Ads Budget
$20.7M
Traffic Source Mix
Search
26.6%
Direct
68.9%
Referral
3.1%
Social
0.6%
Paid
0.7%

Headcount Trend

Current headcount: ~5.8K

Marketing Team

Marketing Team Size
280 (5% of company)
Median Career Experience
13 years
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$12.3B
Last Raise
$1.5B
Post IPO Equity, 3 months ago

Funding History

  • Dec 2025
    Post IPO Equity • $1.5B
  • Jul 2025
    Post IPO Equity • $1.5B
  • Apr 2025
    Post IPO Debt • $3.2B

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