Responsibilities

• Lead global strategy and market preparation for Optilume Stricture, including international launch planning, positioning, messaging, segmentation, and post-launch performance tracking.
• Collaborate with Upstream Product Management, R&D, Clinical, Regulatory, and other internal teams to support product portfolio expansion, new product development, and alignment on overall marketing strategy.
• Own and execute omni-channel direct-to-patient campaigns, develop digital and social content, and create marketing support materials such as sales aids, economic models, and digital ads.
• Partner with Commercial Excellence and field sales teams to deliver training, develop programs, support surgical cases, and build physician relationships to drive adoption of Optilume Stricture.
• Define and support global society conference strategies, including KOL management, podium and booth presentations, and lead-generation initiatives in collaboration with the Optilume BPH team.

Requirements

• Bachelor’s Degree in Business, Marketing, Public Relations, or Communication.
• Minimum of 8 years of related experience in medical device or pharmaceuticals is required.
• Ability to analyze market data and understand market trends.
• Strong verbal and written communication skills, the ability to influence others, and ability to effectively communicate marketing plans and strategy.
• Strong print, social and digital marketing experience, with a demonstrable track record of successful implementation (metrics).
• Ability to travel domestically or internationally: up to 25 %

Benefits

• Paid time off and paid volunteer time
• Medical, Dental, Vision and Flexible Spending Account
• Health Savings Account with Company Funded Contributions
• 401k Retirement Plan with Company Match
• Parental Leave and Adoption Services
• Health and Wellness Programs and Events
• Laborie provides equal employment opportunities and non-discrimination for all employees and qualified applicants without regard to a person’s race, color, gender, age, religion, national origin, ancestry, disability, veteran status, genetic information, sexual orientation or any characteristic protected under applicable law.