Senior Product Manager, Ads & Measurement

San Francisco, CA (On-site)

$163K/yr – $281K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive SoFi’s ad tech platform strategy and roadmap, delivering differentiated ads measurement for members.

  • Own the multi-year roadmap and backlog for ad tech with dedicated engineering teams.
  • Must-have: 5+ years of product management and cross-functional Platform/MarTech leadership.
  • Collaborate across marketing, design, data, risk, and leadership to drive impact.

Job Description

Responsibilities

  • Own and define the vision, strategy and product roadmap for ad tech and ads measurement platforms at SoFi
  • Identify leapfrog product features, leveraging forward thinking technology, data, tools (including ML or AI) and industry best practices that will provide a significantly differentiated value and best-in-class experience to our members, to help them get their money right
  • Create and evangelize a product vision and own a multi-year product roadmap, including prioritizing and driving backlogs for launch with your dedicated engineering teams
  • Communicate the vision, strategy, execution plan and customer impact/learnings to all stakeholders including the highest levels of leadership in the company
  • Collaborate closely with the full cross-functional team (e.g., marketing, product, design, engineering, platform, data, compliance, risk, finance and operations) for your line of business & initiatives, to help execute on the strategic vision

Requirements

  • Bachelor’s degree or higher with a technical discipline
  • 5+ years of product management experience
  • Previous experience leading Platform and/or MarTech cross functional teams
  • Technical savvy with marketing systems and ability to partner closely with marketing leadership
  • Full stack “operator”: ability to both create and execute the business and product strategy; with clear objectives, but limited, ambiguous, or varied direction
  • Ability to operate cross-functionally, leading and influencing colleagues, and ultimately leading to timely tactical decision making to advance our objectives
  • Flexible and collaborative approach to problem solving and ideation in a highly ambiguous environment
  • Superior communication skills, both written and verbal, along with experience presenting to C-level leadership!
  • Data-driven approach and excellent analytical skills
  • Passion for your customers! You do right by them, always

Benefits

  • To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!
  • SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.
  • The Company hires the best qualified candidate for the job, without regard to protected characteristics.
  • Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
  • New York applicants: Notice of Employee Rights
  • SoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.
  • Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.
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SoFi

3.6 Glassdoor

SoFi is a values-driven company on a mission to help our members get their money right. We create modern financial products and services that help people borrow, save, spend, invest, and protect their money better, so that they can achieve financial independence and realize their ambitions—from owning a home to saving for retirement, paying off their student loans, and more. CFL #6054612; NMLS #1121636 (www.nmlsconsumeraccess.org) Advisory services through SoFi LLC, a registered investment advisor. SoFi Checking and Savings is offered through SoFi Bank, N.A. Member FDIC. SoFi MoneyTM is offered through SoFi Securities LLC, member FINRA/SIPC.

Founded in 2011
San Francisco, California, USA
5.8K employees (454 in marketing)
61% recommend to a friend
76% CEO approval

Traffic Signals

Monthly Visitors
22.6M
Monthly Google Ads Budget
$20.7M
Traffic Source Mix
Search
26.6%
Direct
68.9%
Referral
3.1%
Social
0.6%
Paid
0.7%

Headcount Trend

Current headcount: ~5.8K

Marketing Team

Marketing Team Size
280 (5% of company)
Median Career Experience
13 years
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$12.3B
Last Raise
$1.5B
Post IPO Equity, 3 months ago

Funding History

  • Dec 2025
    Post IPO Equity • $1.5B
  • Jul 2025
    Post IPO Equity • $1.5B
  • Apr 2025
    Post IPO Debt • $3.2B

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