Responsibilities

• Serve as second-in-command to the Senior Director, stepping in to lead initiatives, cross-functional planning sessions, and agency and partners management.
• Provide high-level strategic recommendations that elevate conversations beyond execution into measurable business impact.
• Shape integrated communications plans and strategies that align brand storytelling with corporate reputation and sustainability priorities.
• Contribute to planning and crisis response in coordination with AFM leadership and parent organizations (APEAM and MHAIA).
• Lead integrated communications strategy for high visibility tentpole campaigns (e.g., Super Bowl).
• Ensure campaigns deliver measurable earned impact and align with broader business objectives and company strategy.
• Oversee agency partners with strong strategic direction and accountability.
• Drive story mining, narrative framing, and proactive media positioning that reinforces AFM’s category leadership and innovation.
• Serve as communications subject matter expert for cross-functional campaigns, coordinating between different departments within the organization.
• Provide counsel on new media formats including influencer and editorial integration and support celebrity talent vetting.
• Support corporate communications initiatives including executive visibility, thought leadership, sustainability storytelling, and industry and media relations.
• Contribute to reputation management and high-sensitivity communications when needed.
• Support alignment of messaging internally and across industry stakeholders and engage confidently with parent organizations and industry stakeholders.
• Reinforce AFM’s innovation narrative and cultural leadership positioning.
• Compile, monitor and analyze PR performance and provide detailed reporting demonstrating progress toward goals.
• Develop executive-level dashboards and reports that clearly connect PR performance to business outcomes.
• Present strategic value of communications earned media and cultural impact with data-backed insights.
• Effectively manage budgets and project timelines.

Requirements

• Bachelor's Degree required (in related field preferred: Communications/PR, Marketing, Journalism, etc.).
• 8–12+ years of experience in public relations, corporate communications, or integrated marketing communications.
• Significant experience at/with a top-tier PR agency (e.g., Weber Shandwick, Edelman, Ketchum, Porter Novelli, etc.).
• Proven experience leading large-scale, high-visibility consumer campaigns with measurable earned impact.
• Demonstrated ability to connect communications performance to business results.
• Experience managing multiple agencies and integrated workstreams.
• Potential travel estimated at 20%.

Preferred

• Super Bowl or equivalent campaign exposure strongly preferred
• CPG or food/beverage experience strongly preferred
• Bilingual (English/Spanish) preferred but not required
• Willingness to work additional hours as business demands may require.