Responsibilities

• Execute on paid marketing strategy and channel investment
• Define key metrics, goals, and reporting frameworks to track performance
• Actively evaluate new channels and make data-driven decisions on where to invest
• Own day-to-day campaign management across Google Ads, Microsoft Bing, LinkedIn, Reddit, G2, Capterra, and programmatic platforms
• Continuously refresh ad creatives, targeting, bidding strategies, and budget allocation to hit pipeline targets and CAC payback goals
• Maintain high hygiene across campaign structures, conversion tracking, and attribution to ensure data you act on is reliable
• Use AI automation tools (including Claude, Cursor, Clay, and emerging ad platform integrations) to move faster, reduce manual work, and build scalable workflows
• Analyze campaign performance regularly, generate clear and actionable insights, and communicate them to cross-functional stakeholders
• Build and maintain reporting dashboards that give leadership real-time visibility into pipeline contribution and channel efficiency
• Apply rigorous profitability thinking: CAC payback, LTV:CAC, pipeline contribution, and cost-per-SQO across segments

Requirements

• Bachelor's degree in Marketing, Business, or a related field (Master's is a plus)
• At least 5 years of relevant, hands-on experience in digital or performance marketing
• Demonstrated proficiency across at least three of the following channels: Google Ads, Microsoft Bing, LinkedIn, Reddit, G2 or Capterra, programmatic/display
• Track record of managing paid marketing at the campaign execution level, not just overseeing others who do
• Strong working knowledge of conversion tracking, attribution, and tag management (Google Tag Manager, GA4, Salesforce integration)
• Hands-on experience with AI productivity tools such as Claude, Cursor, or similar
• Comfort working with data in spreadsheets or BI tools; ability to build and interpret dashboards without relying on a dedicated analyst

Preferred

• B2B SaaS experience strongly preferred
• Familiarity with Clay or similar data enrichment and automation tools is a strong plus
• Experience presenting digital marketing strategy and performance to executive audiences, including CMO, CRO, or VP-level stakeholders

Benefits

• 401k with company matching
• Unlimited professional development and ongoing learning through LinkedIn Learning Solutions
• 4 weeks of paid vacation, paid sick days, dedicated paid COVID days, and paid bereavement
• 4 week sabbatical after 5 years of service
• Mental Wellness Program (EAP) to support your well-being and self-care
• Team events, such as happy hours, off-sites, and team building events
• Best-in-class health benefits, company paid for employee and company contribution for family coverage