Responsibilities

• Cross-channel budget reallocation grounded in incrementality
• Standardizing how angles get tested — the most concrete gap today: pre-registered sample sizes and power calculations, success criteria and stopping rules set before launch, a consistent control, a structured test log, and strict separation of message tests from creative tests (never vary both). Testing happens today, but conclusions are of uncertain reliability: the true hit rate is unknown, and winners may have been killed while noise was kept
• Guardrails and supervision for the agentic bidding system : approval thresholds, audit logs, rollback, enforced holdouts, and when to trust it versus intervene. The Lead sets system direction; this role owns rollout and risk control
• Rollout of geo-tiered bidding
• Extracting platform support — at this spend level you should have rep support, lift studies, and alpha access
• Rebalancing the team: nearly half of it still does work the platforms have automated

Requirements

• 7+ years in app UA, having independently run $30M+ per year — small-budget experience doesn't transfer; this bar is firm
• You can answer: “Given a system that reallocates budget automatically, how do you stop it from moving spend toward zero-incrementality inventory?”
• You've cut spend that looked good in the dashboard but wasn't incremental
• You design your own experiments, including power calculations and stopping rules
• You've managed 4+ people, including at least one non-buying function (analytics, creative, or engineering)
• Industry open