Responsibilities - Portfolio Growth Strategy & Performance Leadership - Serve as the centralized performance marketing expert across the IPH portfolio, providing strategic guidance to Brand, Aggregator, Commercial, and Executive Leadership teams. - Evaluate performance across brands, acquisition channels, and customer journeys to identify growth opportunities, investment priorities, and performance risks. - Analyze customer acquisition economics, including media efficiency, customer acquisition cost, lifetime value, and return on marketing investment, and translate findings into actionable recommendations. - Assess how owned brands, aggregator partners, and acquisition channels interact across the portfolio, identifying opportunities to improve overall enterprise performance while minimizing overlap and cannibalization. - Partner with stakeholders to shape acquisition strategies, budget allocation decisions, and growth priorities across the portfolio. - Support growth strategy for IPH-owned aggregators and external marketplace partners by evaluating acquisition performance, funnel effectiveness, and expansion opportunities. - Monitor competitive activity, marketplace dynamics, and industry trends to identify risks and opportunities that impact portfolio growth. - Partner with Analytics teams to strengthen attribution, forecasting, incrementality testing, and performance measurement frameworks - Channel Strategy, Optimization & Innovation - Lead performance marketing strategy across paid search, paid social, affiliate/aggregator, and emerging acquisition channels. - Partner with internal teams, agencies, and platform partners to drive best-in-class campaign execution, optimization, and performance improvement. - Identify and prioritize opportunities across audience targeting, bidding strategies, creative, landing pages, customer journeys, and conversion optimization. - Develop acquisition strategies that connect awareness, consideration, and conversion efforts into a cohesive growth framework. - Evaluate new acquisition channels, technologies, and marketing capabilities that can expand customer acquisition capacity and improve efficiency. - Monitor the evolving impact of AI-powered search, answer engines, agentic experiences, and emerging discovery platforms, developing recommendations for how IPH should adapt its acquisition strategies. - Identify opportunities to leverage AI-driven marketing technologies, automation, and new acquisition models to drive competitive advantage and long-term growth.