Jacob : Personal Brand Consulting

Senior Performance Marketing Lead — Healthcare/Wellness

USA (On-site)

Salary Not AvailableSenior Level3+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the paid growth funnel from ads to lead delivery, building and testing offers while owning tracking, landing pages, and CRM integration for regulated healthcare audiences.

  • Growth Infrastructure: Set up end-to-end funnel including PPC campaigns, landing pages, forms, and data flows to CRM and email automations.
  • Demand Generation: Plan and optimize Google and Meta campaigns, retargeting sequences, and offer angles to improve conversions and quality leads.
  • Analytics & Collaboration: Align with designers and developers on execution, verify tracking and attribution, and drive continuous optimization of the funnel.

Job Description

  • Growth Infrastructure: Own and optimize PPC campaigns (Google Ads, Meta Ads): budget, bidding, targeting, reporting
  • Demand Generation: Build and manage retargeting campaigns (audiences, sequencing, exclusions)
  • Lifecycle Strategy: Build landing pages and funnels from concept to launch
  • Growth Ops: Work closely with designers and developers to bring campaigns to life
  • Funnel Quality: Ensure the full funnel works end-to-end — forms, lead capture, and asset/book delivery
  • Martech Integration: Integrate forms with CRM and email/autoresponder platforms
  • Tracking & Attribution: Set up and verify tracking (pixels, conversion tracking, UTMs, GA4)
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Marketing Team

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