Responsibilities

• Own on-page and off-site SEO optimization for Escapia web properties and partner campaign landing pages (metadata, headers, internal linking, structured content, image optimization).
• Partner with content strategy owner to define and prioritize SEO content opportunities that align to partner and product priorities.
• Monitor keyword performance, organic traffic, and conversion behavior; recommend and implement tests to improve search visibility and lead quality.
• Collaborate with web production and SEO specialists across Expedia Group to ensure pages follow technical SEO and accessibility best practices and are optimized for performance.
• Plan, execute, and optimize paid media campaigns (e.g., search, social, display, retargeting, sponsored content) to drive qualified leads, product sign-ups, and event/webinar registrations.
• Work with our agency to optimize and test new paid lead generation campaigns and manage paid advertising
• Work closely with our Sales team to identify opportunities to improve lead to new contract conversion
• Track and report on key performance metrics (CTR, CPC, CPA, ROAS, pipeline/revenue impact); use data to test, learn, and iterate quickly.
• Ensure campaigns align with Escapia brand guidelines, EG marketing standards, and partner co-marketing agreements.
• Coordinate virtual and in-person events and webinars, from planning to execution and post-event follow-up (agenda, speakers, content, invites, logistics, and partner alignment).
• Work closely with Escapia’s partners to build compelling co-marketing programs (joint webinars, case studies, conference sponsorships, email nurtures, and content syndication) that highlight the combined value of Escapia plus partner solutions.
• Own campaign timelines, project plans, and stakeholder communications for events and webinars, ensuring a seamless experience for presenters and attendees.
• Partner with sales, marketing, and customer success to activate pre- and post-event campaigns that drive attendance, nurture leads, and support pipeline and adoption goals.
• Measure event and webinar performance (registrations, attendance, engagement, influenced pipeline) and make recommendations to scale or refine programs.

Requirements

• 3–5 years of experience in B2B marketing, with a focus on performance marketing, demand generation, or partner marketing; experience in B2B SaaS strongly preferred.
• Hands-on experience with SEO optimization (on-page and basic technical), web analytics, and keyword research tools.
• Direct experience planning and optimizing paid media campaigns (e.g., search, social, or programmatic) with a track record of meeting performance goals.
• Experience coordinating events and/or webinars end to end, including working with internal and external stakeholders and managing timelines and logistics.
• Comfortable working with marketing and sales technology, experience in a multi-partner ecosystem or marketplace is a plus.

Preferred

• Experience in a matrixed organization with marketing, product, sales, and partnerships.
• Data-driven, test-and-learn mindset.

Benefits

• Full benefits package including medical/dental/vision, paid time off, and an Employee Assistance Program
• Travel perks and travel discounts
• Generous time-off and parental leave
• Flexible work model (with some pretty cool offices)
• Wellness & travel reimbursement
• International Airlines Travel Agent (IATAN) membership