Senior Paid Media Strategist

USA (On-site)

Salary Not AvailableSenior Level4+ years expFull time

Posted 4 months ago

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Job Summary

Lead paid media campaigns and experiments to generate insights and growth.

  • Plan and launch Google Ads (Search, Display, Performance Max, YouTube) and Meta Ads (Facebook & Instagram).
  • Build and refine account structures that support testing and optimization.
  • Manage budgets, bidding strategies, and campaign pacing.

Job Description

Lead paid media campaigns and experiments to generate insights and growth.

  • Plan and launch Google Ads (Search, Display, Performance Max, YouTube) and Meta Ads (Facebook & Instagram).
  • Build and refine account structures that support testing and optimization.
  • Manage budgets, bidding strategies, and campaign pacing.
  • Develop keyword and audience targeting strategies.
  • Write and test ad copy and creative concepts.
  • Monitor performance and optimize based on data.
  • Document results and translate performance into repeatable insights that improve outcomes.
  • Think in hypotheses and experiments.
  • Explore and apply AI tools for copy, automation, bidding, audience modeling, and reporting.
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Beson4

Beson4 is a full-service marketing agency focused on helping clients form strong bonds with their customers. We combine the science of marketing with the art of communication to give a voice to our clients’ passion in their market and communities. We specialize in: • Branding Development & Graphic Design• Digital Marketing• Pay Per Click (PPC) Marketing• Search Engine Optimization (SEO)• Social Media Marketing• Website Design & Development• Video Production• Strategic Marketing & AdvertisingAs your advertising agency, we act as so much more; we are your brand concierge, taking you to places you never thought possible. Beson4 is a firm built on creative problem solving for each of our clients. There is no other agency in town like us.

Founded in 1998
Jacksonville, Florida, USA
14 employees (6 in marketing)

Traffic Signals

Monthly Visitors
569
Traffic Source Mix
Search
49.2%
Direct
37.3%
Referral
5%
Social
7.8%
Paid
0.7%

Headcount Trend

Current headcount: ~14

Marketing Team

Marketing Team Size
5 (36% of company)