Responsibilities

• Manage and be a point of contact for high-level assigned client paid media accounts
• Delegate tasks to the Paid Media Coordinators and Specialists as appropriate
• Provide mentorship and training to other team members within the agency, including the assistance of complex problem solving on client relationships and programs
• Manage vendor relationships to implement and manage campaigns on third party advertising platforms
• Identify and implement paid media tactics and best practices, including search, display, remarketing, and video ads
• Monitor performance of marketing initiatives through monthly reporting and present recommendations to increase ROI
• Support the New Business and Strategy Departments with sales, organic growth, and client retention
• Delegate tasks to Paid Media Coordinators and Assistants when appropriate
• Present during internal and external promotional, networking, and educational events

Requirements

• Must demonstrate a proven track record of the ability to prioritize, organize, and multi-task in a flexible and fast paced environment to effectively meet deadlines
• Must demonstrate strong conceptual and written communication skills with a deep understanding of the English language (spelling, grammar, and vocabulary)
• Must demonstrate presentation skills
• Must demonstrate the ability to lead and train others
• Must demonstrate the ability to effectively communicate both technical and non-technical information between internal product teams and external clients
• Demonstrated proficient skills in Microsoft Office, including Excel, Word and PowerPoint
• Must demonstrate strategic and analytical thinking when solving problems
• Strong understanding of Bing Ads and Social Ads, such as Facebook, Pinterest, and LinkedIn
• Advanced knowledge of Google products, including Ads, Analytics, Tag Manager, and Data Studio
• Google Ads Certification
• Bachelor’s Degree in Marketing, Mass Communications or another related field
• 2+ years of Paid Media experience
• 1+ years of customer service/consulting experience

Preferred

Benefits

• Three (3) medical insurance plan options with Aetna.
• 100% of Employee Level Coverage for health insurance is paid by Go Local Interactive.
• 2 Health Insurance Plans are HSA eligible and will receive the following contributions from Go Local Interactive regardless of an employee's contribution to the account: $500 for Employee Only, $1,000 for Employee + Spouse, and $3,000 for Employee + Family or Employee + Children.
• FSA and FSA Dependent care eligible.
• Dental, vision, $25,000 basic life insurance, short term disability insurances paid for 100% by Go Local Interactive.
• 401k retirement safe harbor plan available including a 4% company match after 1 year.
• Insurances and 401(k) start 1st of the month following 30 days of employment.
• Minimum Fifteen (15) Paid Time Off (PTO) days your first year (hours earned each pay date).
• Thirteen (13) paid holidays observed annually.
• Casual dress code.
• Free snacks and Roasterie Coffee everyday!