Senior Paid Media Specialist at Brown University | Alabama, USA

Brown University

Senior Paid Media Specialist

Alabama, USA (Hybrid)

$79K/yr - $91K/yr (Est.)Senior Level5+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive enrollment by owning Brown’s paid media strategy and analytics across master’s, certificates, and executive programs.

Must-have: 5–7 years of multi-channel paid media experience and budget responsibility
Standout: KPI-driven dashboards and data-informed recommendations for enrollment leaders

Job Description

Senior Paid Media Strategist leads Brown SPS paid media strategy, execution and analytics to support enrollment across master’s, certificates and executive programs.

Owns planning, budgeting, optimization and reporting for multi-channel paid campaigns
Strong track record managing multi-channel campaigns and budgets at scale
Collaborates with design, messaging and CRM teams to ensure data accuracy and effective attribution
Translates campaign data into KPI-driven insights and recommendations for program leadership
Manages end-to-end paid media campaigns aligned to enrollment objectives
Partners with Visual Designer, Communications Specialist and SPS CRM for asset creation and data tracking
Maintains dashboards and regular performance insights to improve outcomes

Requirements

Bachelor’s degree in marketing, communications, advertising, or related field or equivalent
Minimum 5-7 years of paid media or performance marketing experience
Experience managing multi-channel campaigns and budgets at scale
Expertise with Google, Meta, LinkedIn, and Reddit
Strong analytics fluency (Tableau, GA4, platform dashboards)
CRM attribution experience (e.g., Slate, Salesforce)
Excellent written and verbal communication skills
Ability to manage multiple priorities in a fast-paced environment
Experience designing and evaluating A/B testing initiatives

Preferred

Experience in higher education marketing, graduate and/or professional education
Agency or agency-side experience
Familiarity with accessibility considerations for digital content
Experience using Adobe Express or similar web-based design tools
Familiarity with project management tools and workflow

Benefits

Brown University offers a flexible work/life balance; summer hours, winter break and a comprehensive Benefits package
Health, dental, vision, tuition assistance, retirement, wellness and employee discounts

Brown University

Located in historic Providence, Rhode Island and founded in 1764, Brown University is the seventh-oldest college in the United States. Brown is an independent, coeducational Ivy League institution comprising undergraduate and graduate programs, plus the Alpert Medical School, School of Public Health, School of Engineering, and the School of Professional Studies.With its talented and motivated student body and accomplished faculty, Brown is a leading research university that maintains a particular commitment to exceptional undergraduate instruction. Brown’s vibrant, diverse community consists of about 6,200 undergraduates, 2,000 graduate students, 490 medical school students, more than 5,000 summer, visiting, and online students, and over 700 faculty members.Brown students come from all 50 states and more than 115 countries. Undergraduates pursue bachelor’s degrees in more than 70 concentrations, ranging from Egyptology to cognitive neuroscience. Anything’s possible at Brown—the university’s commitment to undergraduate freedom means students must take responsibility as architects of their courses of study.Brown University has 51 doctoral programs and 28 master’s programs. The broad scope of options vary from interdisciplinary opportunities in molecular pharmacology and physiology to a master’s program in acting and directing through the Brown/Trinity Repertory Consortium.Around the world, nearly 90,000 Brown alumni are - in the words of Brown’s charter - leading lives of “usefulness and reputation” in every imaginable field of endeavor. Through events around the globe, reunions on campus, career resources, a host of online connections, and other services, the Brown Alumni Association fosters and supports a vibrant alumni community, wherever its members may be.

Providence, Rhode Island, USA

11K employees (603 in marketing)

www.brown.edu