Senior Paid Media Specialist

USA (Remote)

$85K/yr – $115K/yrSenior Level3+ years expFull time

Posted 4 weeks ago

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Job Summary

Own and optimize paid media across the Americas for a B2B SaaS, owning budget pacing, bid strategy, creative briefs, and measurement to turn clicks into MQLs and pipeline.

  • Channel ownership: paid search and paid social, with landing pages in HubSpot and GA4 compliant measurement
  • Performance and insights: track MQLs, SQLs, pipeline, ROAS to surface actionable optimization across campaigns
  • Collaboration: brief creatives with design, align SDR handoffs, and partner with Google and LinkedIn

Job Description

Responsibilities

  • Own day-to-day management and optimization of Bloomreach’s media accounts across the Americas — including keyword strategy, advanced bid management (smart bidding, value-based bidding, Performance Max), ad copy, and audience targeting
  • Write and brief ad creative for paid search and paid social, working closely with global campaigns and design to get campaigns live
  • Build and test landing pages in HubSpot; run A/B tests to improve conversion rates
  • Support demand generation and brand awareness campaigns across paid social, display, and YouTube
  • Analyze performance across the full B2B funnel — MQLs, SQLs, pipeline, ROAS — and surface actionable insights
  • Own budget pacing and forecasting across your channels, tracking spend to monthly and quarterly targets
  • Collaborate with SDR teams to understand funnel conversion patterns and improve handoff quality
  • Work directly with advertising partners including Google and LinkedIn
  • Stay ahead of privacy and tracking changes — including cookieless tracking, GA4, and consent mode — and ensure measurement remains accurate

Requirements

  • 3–4 years in paid media in a B2B SaaS environment, agency or in-house
  • Proven track record managing significant budgets across paid search, including brand, non-brand, competitor, and partner campaigns
  • Hands-on experience with Google Ads, LinkedIn Campaign Manager, and Facebook Business Manager
  • Strong command of bid strategy — smart bidding, Performance Max, value-based bidding — and where each applies
  • HubSpot experience, including landing page builds and A/B testing
  • Working knowledge of Google Analytics, Google Tag Manager, and conversion tracking (pixels, UTMs, event tracking)
  • Understanding of privacy and tracking changes — GA4, consent mode, cookieless measurement approaches
  • Familiarity with intent data signals (e.g. Bombora, G2 intent)
  • Experience briefing or writing ad creative for both search and social formats

Preferred

  • Salesforce experience is a plus

Benefits

  • Health care including medical, dental, and vision insurance
  • 401k Plan with employer contribution
  • We organize company events to experience the global spirit of the company and get excited about what's ahead.
  • We encourage and support our employees to engage in volunteering activities - every Bloomreacher can take 5 paid days off to volunteer*
  • The Bloomreach Glassdoor page elaborates on our stellar 4.6/5 rating. The Bloomreach Comparably page Culture score is even higher at 4.9/5
  • The Employee Assistance Program -- with counselors -- is available for non-work-related challenges.*
  • Subscription to Calm - sleep and meditation app.*
  • We organize ‘DisConnect’ days where Bloomreachers globally enjoy one additional day off each quarter, allowing us to unwind together and focus on activities away from the screen with our loved ones.
  • We facilitate sports, yoga, and meditation opportunities for each other.
  • Extended parental leave up to 26 calendar weeks for Primary Caregivers.*
  • Restricted Stock Units or Stock Options are granted depending on a team member’s role, seniority, and location.*
  • Everyone gets to participate in the company's success through the company performance bonus.*
  • We offer an employee referral bonus of up to $3,000 paid out immediately after the new hire starts.
  • We reward & celebrate work anniversaries -- Bloomversaries!*
  • (*Subject to employment type. Interns are exempt from marked benefits, usually for the first 6 months.)
Bloomreach logo

Bloomreach

4.4 Glassdoor

Bloomreach personalizes the e-commerce experience by unifying real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience continuously reflects a changing customer as they shop. With the scale of AI, this creates endless new paths to purchase.

Founded in 2009
Mountain View, California, USA
1.1K employees (75 in marketing)
86% recommend to a friend
94% CEO approval

Traffic Signals

Monthly Visitors
1.1M
Monthly Google Ads Budget
$324.3K
Traffic Source Mix
Search
38%
Direct
51%
Referral
8.1%
Social
1.8%
Paid
1.1%

Headcount Trend

Current headcount: ~1.1K

Marketing Team

Marketing Team Size
58 (5% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$452M
Last Raise
$30M
Debt Financing, 3 years ago

Funding History

  • Oct 2022
    Debt Financing • $30M
  • Feb 2022
    Series F • $175M
  • Jan 2021
    Series E • $150M

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