Senior Paid Media Operations Analyst

USA (Hybrid)

$73K/yr – $151K/yrSenior Level3+ years expFull time

Posted 5 months ago

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Job Summary

Paid media performance is tracked and reported across channels, with ongoing QA and cross-functional collaboration to improve measurement and data quality. The role emphasizes analysis of funnel performance, onboarding partners, and supporting experimentation and testing initiatives. Strong analytical skills and experience with revenue or partner data are required, along with clear communication and multitasking abilities.

Job Description

Responsibilities

  • Monitor paid media performance across channels (e.g., Google, Meta), identifying trends, anomalies, and optimization opportunities
  • Own recurring performance reporting and dashboards, providing clear visibility into results, pacing, and key drivers
  • Support paid testing initiatives by tracking test setup, measurement frameworks, results, and post-test insights
  • Partner with Paid Media Managers to evaluate performance against goals, budgets, and forecasts
  • Analyze funnel performance from click through conversion, surfacing insights related to creative, landing pages, audiences, and offers
  • Support onboarding of new partners into revenue reporting, including validating data feeds, mappings, and measurement logic
  • Perform ongoing QA of revenue and conversion data, proactively identifying discrepancies or tracking issues
  • Collaborate cross-functionally with CRO, Analytics, Product, and Engineering to improve measurement, attribution, and data quality

Requirements

  • 3–5+ years of experience in a data, analytics, or performance measurement role supporting paid media, growth marketing, or digital marketing
  • Strong analytical skills and comfort working with large datasets to uncover meaningful insights and validate data integrity
  • Experience analyzing performance across paid channels (e.g., search, social, display), even if you have not managed campaigns directly
  • Experience working with revenue, conversion, or partner data and performing QA or validation checks
  • Proficiency with analytics and reporting tools such as Google Analytics, Looker, Tableau, Excel/Sheets, or similar BI platforms
  • Familiarity with A/B testing concepts, experimental design, and performance measurement best practices
  • Strong communication skills, with the ability to clearly explain findings, implications, and data issues to cross-functional partners
  • Highly organized, detail-oriented, and comfortable managing multiple workstreams simultaneously

Preferred

  • Experience supporting conversion rate optimization or landing page experimentation efforts
  • Familiarity with attribution models and paid media measurement challenges
  • Experience onboarding new partners, affiliates, or vendors into reporting systems
  • Exposure to SQL, Python, or advanced data analysis techniques

Benefits

  • Our comprehensive benefits include healthcare, a great 401k, backup childcare, education stipends and much (much) more.
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Yahoo

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. To learn more about Yahoo, please visit yahooinc.com.

Founded in 1994
New York, New York, USA
9.8K employees (1,709 in marketing)

Traffic Signals

Monthly Visitors
586.3K
Monthly Google Ads Budget
$20
Traffic Source Mix
Search
40.1%
Direct
46.1%
Referral
10.6%
Social
2.4%
Paid
0.6%

Headcount Trend

Current headcount: ~9.8K

Marketing Team

Marketing Team Size
1,282 (13% of company)
Marketing Roles Posted (Last 30 Days)
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