Responsibilities

• Own day-to-day execution and optimization of paid acquisition campaigns across key channels including Google Search, Performance Max, YouTube, and Paid Social.
• Continuously optimize campaigns to improve CPL, CAC, ROAS, and conversion performance.
• Manage budget allocation across channels based on performance and marginal return.
• Partner with internal analytics teams to ensure campaign performance is accurately measured and reported.
• Work with the Director of Growth to identify and test new acquisition channels.
• Manage relationships and onboarding for emerging advertising partners such as Reddit, Connected TV (CTV), and new platforms; coordinate with external partners to launch pilots.
• Analyze early results and provide recommendations on scaling or optimizing new channels.
• Design and execute structured experimentation frameworks to improve acquisition performance across audiences, creative, messaging, landing pages, and funnel steps.
• Partner with Growth Director and Analytics team to implement incrementality testing, holdout experiments, and attribution analysis.
• Translate testing insights into actionable improvements across campaigns and funnel performance.