Responsibilities

• Strategy - Develop paid social strategies that translate client goals into clear, data-backed media plans across Meta, TikTok, YouTube, LinkedIn, Snapchat, and emerging platforms. - Partner with Account Managers and Services leadership to ensure paid social recommendations align with broader program strategy and business objectives. - Forecast spend and performance to support planning, resourcing, and future investment proposals. - Provide strategic guidance on creative direction, audience approaches, messaging, and experimentation.
• Technical/ Execution - Lead the full campaign lifecycle in collaboration with paid media managers and specialists: planning, setup, QA, trafficking, testing, optimization, and measurement. - Manage large budgets with precision, ensuring delivery is efficient, effective, and aligned with client KPIs. - Conduct rigorous ongoing monitoring and analysis, translating results into actionable insights. - Build and maintain paid social playbooks, templates, and repeatable workflows that improve execution quality and efficiency.
• Team / Collaboration - Partner closely with Account Managers and Account Coordinators to guide creative asset needs, messaging, CTAs, and campaign optimization plans. - Work cross-functionally with Analytics partners to deepen measurement, improve reporting quality, and surface meaningful insights. - Collaborate with Account Managers to contribute to client storytelling, performance reviews, and strategic recommendations.
• Research/Best Practices - Stay ahead of evolving advertising trends, platform updates, AI/automation capabilities, and performance best practices. - Identify new opportunities, tools, or tests that improve results and operational efficiency. - Champion a culture of continuous learning and experimentation across paid media and the broader Services team.
• What Success Looks Like - Campaigns consistently deliver against client KPIs (e.g., CPA, ROAS, CPM efficiency, engagement or conversion benchmarks). - Paid media strategy is clearly defined, grounded in data, and integrated seamlessly with broader Services initiatives. - Experimentation velocity increases, producing clear insights and measurable improvements over time. - Stakeholders (Account Directors/Customer Service Managers, Account Managers, Sales Directors) view you as a trusted expert who elevates execution quality and client outcomes. - Clients receive clear, actionable reporting and strategic recommendations that strengthen retention and satisfaction.

Requirements

• Bachelor’s degree in Marketing, Business, or related field, or equivalent experience.
• 6+ years of hands-on paid social media experience with a strong track record driving performance outcomes.
• Strong strategy and execution experience on Meta & TikTok
• Proven success managing multi-platform campaigns with significant budgets.
• Agency experience required.

Preferred

• Experience running influencer-driven or creator-led paid campaigns (strong asset). YouTube, Search, Programmatic buying experience 3P Measurement experience: Brand lift, offline sales lift testing, foot traffic attribution, MMM/MTA, etc.

Benefits

• all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.