Responsibilities

• Develop, execute, manage and report on paid media strategies that support client goals and drive strong paid media marketing performance
• Build and maintain strong, deep client relationships with day-to-day contacts and senior stakeholders to ensure high client retention and growth
• Strategically build, manage, and optimize client paid digital marketing accounts across Google Ads, Google Display Network, YouTube, Microsoft Ads, Meta Ads, LinkedIn Ads, Programmatic, and other paid digital marketing channels
• Actively manage and seek ways to improve account performance
• Generate new quarterly content encompassing blog posts, webinars, internal presentations, or other multimedia formats.
• Enhance client relationships through a comprehensive understanding of their strategic growth objectives, ensuring long-term client retention
• Create a test hypothesis and implement landing page optimization tests to improve conversion rates
• Lead junior analysts on joint accounts
• Help create and execute educational initiatives for the paid media team, such as developing internal resources and training sessions
• Provide support for client services deliverables during the sales process for upsells and new business

Requirements

• 4+ years of demonstrated agency experience with clients, with respect to:
• - Building strong relationships
• - Prioritizing workload with some support
• - Creating insightful, actionable, and accurate insights for client strategies and reports with some support
• - Presenting data and insights in a way that is logical, clear, and actionable, with some support
• - Creating effective meeting agendas and leading client meetings with some support
• - Delivering basic training
• - Logging assigned client hours worked
• - Meeting deadlines
• Proven track record of managing a full client workload consisting of medium and large clients

Benefits

• Competitive salaries
• 25 days PTO, 5 days STO, 12 Holidays
• Hybrid workspace for Richmonders (only Mondays are required)
• 3 months fully paid Parental Leave
• 8 hours of paid volunteer time per quarter
• 401k with 3% non-elective contributions
• A comprehensive health benefit package, including 2 medical plans, dental, and vision insurance
• Life insurance, short-term, and long-term disability
• Profit sharing
• 2x a year company-wide meetup in Richmond, VA