Senior Paid Media Manager

Phoenix, AZ (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Drive end-to-end paid social campaigns across multiple platforms to accelerate pipeline and sales.

  • Own campaigns from launch to optimization across LinkedIn/Facebook.
  • Must-have: 5+ years in paid digital campaign management with hands-on platform knowledge.
  • Standout: ABM tools and HubSpot marketing automation experience.

Job Description

Responsibilities

  • Support and oversee day-to-day management of paid social campaigns to help meet overall marketing goals on multiple digital platforms, including but not limited to LinkedIn and Facebook.
  • Perform management of paid social media campaigns which include campaign launches, budget management, analytic tracking and reporting, and optimizations.
  • Manage budgets and bids within multiple ad platforms across multiple business units.
  • Create, edit, optimize and scale social media campaigns based off complex performance trends.
  • Stay up to date on the latest ad releases to support the continuous testing environment.
  • Identify, research and determine the best course of action to execute marketing goals through paid social media opportunities.
  • Report on various paid social media campaigns and understand what performed well and how campaigns can be optimized efficiently.
  • Work with the department to help guide creatives and messaging based on performance and results.
  • Create innovative approaches designed to increase pipeline and to accelerate sales bookings throughout the customer journey.
  • Work alongside key stakeholders to develop and implement paid social marketing initiatives.

Requirements

  • Typically requires a minimum of 15 years of related experience with a Bachelor's degree; or 12 years and a Master's degree; or a PhD with 8 years experience; or equivalent experience.
  • 5+ years of experience in paid digital campaign management/ad ops.
  • Strong attention to detail.
  • Ability to analyze data and information and translate into actionable strategiestactics.
  • Working knowledge of Marketing Automation (HubSpot preferred), CRM and ABM Tools (Demandbase, Triblio, etc.).
  • A strong understanding of Account Based Marketing principles.
  • Proven project management experience with the ability to juggle multiple tasks at one time.
  • Outstanding organizational skills and mindfulness.
  • Comprehensive knowledge of LinkedIn Business Manager and Facebook Business Manager
  • A desire to work hard, make a difference, and have fun doing it.
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isolved

3.8 Glassdoor

isolved is a provider of human capital management (HCM) solutions that help organizations recruit, retain and elevate their workforce. More than 195,000 employers and 8 million employees rely on isolved's software and services to streamline human resource (HR) operations and deliver employee experiences that matter. isolved People CloudTM is a unified yet modular HCM platform with built-in artificial intelligence (AI) and analytics that connects HR, payroll, benefits, and workforce and talent management into a single solution that drives better business outcomes. Through the Sidekick AdvantageTM, isolved also provides expert guidance, embedded services and an engaged community that empowers People HeroesTM to grow their companies and careers. Learn more at www.isolvedhcm.com.

Founded in 1986
Charlotte, North Carolina, USA
1.7K employees (77 in marketing)
73% recommend to a friend
78% CEO approval

Traffic Signals

Monthly Visitors
280.1K
Monthly Google Ads Budget
$9.7K
Traffic Source Mix
Search
42.2%
Direct
50%
Referral
7.2%
Social
0.1%
Paid
0.4%

Headcount Trend

Current headcount: ~1.7K

Marketing Team

Marketing Team Size
64 (4% of company)
Median Career Experience
10.5 years
Median Tenure
3 years

Funding

Last Raise
Secondary Market, 4 months ago