Responsibilities

• Manage Google Hotel Ads end to end: property-level bidding, commission models (CPC, CPA, Commission per Stay), feed health, and connectivity-partner integration (Koddi, Sojern, Derbysoft, or similar).
• Run TripAdvisor Plus and Sponsored Placements, tune bid strategies, and optimize property-level performance.
• Manage Trivago CPC campaigns, monitor rate competitiveness, and keep profiles and imagery optimized.
• Operate Kayak managed campaigns, apply bid modifiers, and tune device and market-level performance.
• Set up and manage HotelsCombined (Wego) campaigns with market-level bidding and rate parity monitoring.
• Plan and execute Google Ads across Search (brand and non-brand), Performance Max for Travel Goals, Demand Gen, Display, and YouTube. Maintain Google Hotel Center feed accuracy, resolve disapprovals, and improve price-accuracy scores.
• Run full-funnel Meta campaigns: prospecting, retargeting, Advantage+, and Dynamic Ads for Travel driven by property catalogs. Plan and buy CTV and programmatic video (e.g., The Trade Desk, DV360, Netflix Ads, YouTube CTV) with travel-intent targeting and geo-conquesting.
• Instrument measurement via GA4, GTM, Enhanced Conversions, and offline / booking-engine conversion imports.
• Own monthly planning, pacing, and forecasting across all paid channels.
• Build and maintain Looker Studio (or equivalent) dashboards covering channel performance, metasearch commission, and booking-funnel metrics.

Requirements

• 3+ years of hands-on paid media experience with a meaningful share of time spent on hotels, resorts, or hospitality brands.
• Direct, hands-on platform experience across Google Hotel Ads and at least three of TripAdvisor, Trivago, Kayak, and HotelsCombined (Wego). You have personally managed bids, feeds, and commission models, not supervised someone who did.
• Working knowledge of connectivity partners such as Koddi, Sojern, or Derbysoft.
• Paid Media Depth: Proven results running Google Search, Performance Max for Travel Goals, and Meta Dynamic Ads for Travel.
• Experience planning and buying CTV or programmatic video on platforms such as The Trade Desk, DV360, Netflix Ads, or YouTube CTV.
• Measurement Rigor: Strong instrumentation skills across GA4, GTM, Enhanced Conversions, and offline / booking-engine conversion imports.
• Comfort building and maintaining Looker Studio dashboards.
• Analytical Rigor: Strong Excel or Google Sheets skills for data analysis and budget management.
• Ability to translate complex performance data into clear narratives and actionable recommendations.
• Communication: Excellent written and verbal communication skills with a client-focused mindset.

Nice To Have

• Agency experience strongly preferred.