Responsibilities

• We’re looking for a Senior Paid Media Manager to lead multi-channel paid media strategy, execution, and optimization across digital and offline channels. This role is responsible for driving scalable acquisition and pipeline growth through a diversified channel mix, balancing growth with efficiency.
• Lead multi-channel paid strategy
• Own cross-channel strategy and performance across paid social, display, video, affiliates, and offline media
• Drive channel mix optimization to maximize incremental pipeline and revenue impact
• Align channel strategies to personas, segments, and funnel stages
• Drive performance and optimization
• Evaluate and optimize channel performance based on business outcomes (pipeline, revenue, CAC)
• Identify opportunities to improve efficiency and scale across channels
• Evaluate channel contribution and incrementality to inform investment decisions
• Budget ownership and allocation

Requirements

• 7-10+ years in performance marketing across multiple paid channels
• Proven ability to scale multi-channel acquisition programs
• Strong analytical foundation with experience in attribution and experimentation
• Experience managing budgets with clear ROI accountability
• Ability to connect channel performance to business outcomes
• Avalara is an AI-first Company
• AI is embedded in our workflows, decision-making, and products. Success here requires embracing AI as an essential capability.
• You’ll bring experience using AI and AI-related technologies, ready to thrive here.
• You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers.
• You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.

Benefits

• Total Rewards In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses. Health & Wellness Benefits vary by location but generally include private medical, life, and disability insurance. Inclusive culture and diversit y Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.