Responsibilities

• Own end-to-end strategy, management, and performance for paid media campaigns across Meta, TikTok, and retail media networks.
• Build, launch, and optimize campaigns directly in-platform, from account structure and audience strategy through creative testing and budget pacing.
• Set and hit performance targets (ROAS, CAC, efficiency, incrementality), and translate results into clear client-facing narratives.
• Develop full-funnel media plans grounded in audience insight and aligned to each client's revenue goals.
• Own the delivery and presentation of weekly, biweekly, and monthly performance reports based on each client's cadence, including presenting results and recommendations directly to the client.
• Partner with creative to brief, test, and iterate on ad creative that drives measurable performance.
• Lead client communication on paid media, including recaps, recommendations, and strategic direction.
• Stay ahead of platform changes, measurement shifts, and emerging channels relevant to F&B brands.
• Use AI tools — Claude, GPT, and others — to work at a level that would otherwise require a larger team. You're actively building faster workflows, sharper briefs, and better analyses using AI today. Not waiting to learn it.

Requirements

• REQUIRED 5+ years of hands-on paid media experience (Meta, TikTok, Retail Media), with a track record of owning strategy and performance independently.
• REQUIRED Agency experience, or a proven track record working across a high volume of clients or brands simultaneously.
• REQUIRED Proven performance experience with food & beverage or CPG brands.
• REQUIRED You're actively using AI tools like Claude, Perplexity, GPT, and others to do more than would otherwise be possible. This isn't a bonus skill. Candidates who aren't already doing this won't be competitive for this role.
• Deep, current expertise managing campaigns on Meta and TikTok.
• Direct, hands-on experience with at least one major retail media network, including but not limited to Amazon Ads, Walmart Connect, or Instacart.
• Demonstrated ability to manage yearly budgets of varying sizes, from $100,000 to multi-million-dollar accounts, and be accountable for measurable outcomes.
• Strong analytical skills; comfortable in platform dashboards, GA4, and pulling a clear story out of the data.
• You genuinely thrive managing a high volume of clients simultaneously. The breadth motivates you. You don't need a small, tidy book of business to do your best work, you need the scoreboard.
• You're motivated by performance, not activity. When results are off, it bothers you and you don't wait to be asked to fix it.

Preferred

• Bonus Depth - Connected TV (CTV) campaign experience, planning and executing CTV campaigns for DTC or CPG brands.
• Bonus Depth - Pinterest Ads experience, particularly for F&B or lifestyle brands.
• Bonus Depth - Google Ads (Search, Performance Max, Shopping) — a strong plus for clients with broader channel strategies.

Benefits

• Fully remote position
• Health, vision & dental insurance — 75% company covered
• Basic life insurance — 100% company covered
• 401k match up to 4%
• Career growth opportunities as we scale
• A small, collaborative team where your work actually matters
• The chance to work with some of the most exciting brands in food & beverage