Senior Paid Media Campaign Manager

Denver, CO (Hybrid)

$80K/yr – $95K/yrSenior Level5+ years expFull time

Posted 2 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own multi‑platform paid media with end-to-end ownership from architecture to optimization, audience strategy, and measurement across search, social, and programmatic channels.

Growth Infrastructure: Build cross-channel campaigns, attribution, and dashboards to drive efficient spend.
Audience & Targeting: Develop first‑party data and lookalike segmentation to lift high‑intent traffic and conversions.
Optimization & Testing: Run ongoing tests on creative, landing pages, and bidding to improve CTR and CVR.

Job Description

Responsibilities

Own the day-to-day management, optimization, and performance of paid campaigns across Google Ads, Meta Ads, LinkedIn, Pinterest, TikTok, and other relevant platforms.
Build and structure campaigns from the ground up — including account architecture, ad group organization, keyword strategy, match types, bidding models, and budget allocation.
Conduct in-depth keyword and audience research to identify high-value targeting opportunities that drive quality traffic and conversions.
Monitor and optimize bids, Quality Scores, impression share, and other performance levers on an ongoing basis to maximize efficiency and ROI.
Develop and manage negative keyword strategies, audience exclusions, and placement controls to eliminate wasted spend.
Continuously test ad copy, creative formats, extensions, and landing page variations to improve CTR, CVR, and overall campaign performance.
Manage campaign pacing and budget allocation across accounts, making real-time adjustments to keep spend on track and performance strong.
Develop full-funnel campaign strategies that align with client goals — from awareness and consideration through conversion and retention.
Recommend the right channel mix, campaign types, and budget distribution based on client objectives, industry benchmarks, and audience behavior.
Build and implement audience segmentation strategies leveraging first-party data, remarketing lists, lookalike audiences, and behavioral targeting.

Design and execute A/B and multivariate testing frameworks across creative, targeting, landing pages, and bidding strategies to drive sustained improvement.
Integrate paid media strategies with organic search, content, and other digital channels to create cohesive, full-funnel approaches.
Analyze campaign performance data daily, identifying trends, anomalies, and optimization opportunities before they become problems.
Build and maintain clear, actionable performance reports and dashboards that translate media data into meaningful business insights.
Develop and maintain attribution models to accurately measure the impact of paid media across the customer journey.
Present performance findings and recommendations to internal stakeholders and, when needed, directly to clients.
Partner with creative and design teams to brief, review, and iterate on ad creative that is platform-native and performance-focused.
Collaborate with web development and UX teams to ensure landing pages are optimized for conversion and aligned with campaign goals.
Stay current on platform updates, algorithm changes, beta features, and industry trends — and proactively bring relevant opportunities to the team.
Contribute to internal process improvements, campaign templates, and best practices that elevate the quality and consistency of paid media work across the agency.

5+ years of hands-on experience managing PPC and paid social campaigns, ideally within an agency environment managing multiple client accounts simultaneously.
Expert-level proficiency in Google Ads — including Search, Display, Shopping, Performance Max, and YouTube campaign types.
Strong working knowledge of Meta Ads Manager and at least two additional paid social platforms (LinkedIn, Pinterest, TikTok, etc.).
Deep understanding of bidding strategies, audience targeting, match types, Quality Score, ad rank, and campaign structure best practices.
Experience managing significant media budgets with a track record of hitting or exceeding performance goals.

Strong analytical skills — comfortable working in Google Analytics (GA4), building reports, interpreting data, and making fast, confident optimization decisions.
Excellent attention to detail with the ability to manage multiple campaigns and clients without letting things slip.
Clear, concise communicator who can translate performance data into plain-language insights for internal teams and stakeholders.

Experience owning client relationships, leading strategic planning conversations, or contributing to account growth — we see client-facing skills as a strong differentiator for candidates who have them.

BLKDG

BLKDG (Black Dog Digital) (blkdg.com) is an award winning Denver-based digital solutions agency. The agency works closely with marketing leaders to transform their organizations and digital ecosystems, helping companies rise to the challenges of the digital-age by seeking out new strategies, marketing technologies, data, and analytics to evolve user experience, as well as accelerate customer acquisition and customer value.Located just minutes from downtown Denver, the office is conveniently located in the Berkeley / Tennyson neighborhood at 4383 Tennyson St.

Founded in 2010

Denver, Colorado, USA

14 employees (4 in marketing)

www.blkdg.com