Senior Paid Media Buyer at Block | Burbank, CA | $90K/yr – $130K/yr

Block

Senior Paid Media Buyer

Burbank, CA (On-site)

$90K/yr – $130K/yrSenior Level4+ years expFull time

Posted 4 months ago

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Job Summary

The role centers on owning and scaling Meta ads for personal injury leads, while protecting CPL and CPA targets and optimizing full-funnel campaigns. It requires hands-on Meta buying experience (4+ years) and a track record of scalable growth and data-driven optimization. Benefits include base salary, PTO, 401(k), and growth opportunities within a high-performance environment.

Job Description

Responsibilities

Own and scale the Block LLP's Meta ad account for personal injury lead generation
Manage budgets responsibly while protecting cost per qualified lead (CPL) and cost per signed case (CPA) targets
Structure, launch, and optimize full-funnel campaigns across acquisition and retargeting
Develop and execute a disciplined testing roadmap across creative, audiences, offers, and campaign structure
Monitor performance daily, diagnose volatility, and implement data-driven optimizations
Ensure tracking integrity across Meta Pixel, CAPI, offline conversions, CRM integrations, and attribution systems
Analyze funnel and intake data to improve lead quality and signed case rates
Collaborate with Creative and Marketing Leadership to drive scalable, profitable growth

Requirements

4+ years of hands-on Meta buying experience (lead generation required; legal industry experience highly preferred)
Proven experience scaling budgets while maintaining CPL and CPA efficiency
Strong understanding of full-funnel lead generation strategy (cold acquisition, retargeting, and nurture)
Experience building structured testing frameworks and translating insights into scalable growth
High comfort level working daily in dashboards, spreadsheets, and performance reports
Experience optimizing for qualified leads and downstream conversion metrics
Familiarity with Meta Pixel, CAPI, offline conversions, CRM integrations, and attribution models

Benefits

Compensation & Benefits
Competitive base salary of $90,000–$130,000 annually, based on experience and performance
Robust PTO program, including time-off accrual and firm-recognized holidays
401(k) retirement savings program
Performance-based bonuses tied to measurable impact and results
Clear growth and advancement opportunities within a scaling organization
Culture & Perks
Supportive, team-oriented environment built on accountability and collaboration
Regular firm-wide events, team outings, and company celebrations
Fully stocked kitchen with snacks, beverages, and coffee
Growth-focused culture with meaningful advancement pathways
Leadership team that values ownership, performance, teamwork, and excellence

Block

3.9 Glassdoor

Block is one company built from many blocks, all united by the same purpose of economic empowerment. The blocks that form our foundational teams — People, Finance, Counsel, Hardware, Information Security, Platform Infrastructure Engineering, and more — provide support and guidance at the corporate level. They work across business groups and around the globe, spanning time zones and disciplines to develop inclusive People policies, forecast finances, give legal counsel, safeguard systems, nurture new initiatives, and more. Every challenge creates possibilities, and we need different perspectives to see them all. Bring yours to Block.

Founded in 2009

Oakland, California, USA

13K employees (950 in marketing)

block.xyz

71% recommend to a friend

68% CEO approval