Responsibilities

• Manage the planning and execution of offline marketing campaigns across the USA, Germany, and New Markets including Direct Mail, Out-of-Home (digital and print), press advertising, media inserts, parcel inserts, Connected TV (CTV), radio, brand partnerships, and emerging acquisition channels.
• Partner closely with the Head of US Offline & Partnerships to develop campaign plans, budget allocations and forecasts.
• Manage relationships with media agencies, data bureaus, data co-ops (Epsilon and Wiland), and other external partners to support campaign planning, prospecting strategies, media bookings, and execution.
• Create campaign briefs based on media plans and coordinate with Creative, Print, and Digital teams to deliver campaigns successfully.
• Develop creative briefs and work with design and artwork teams to deliver high-quality campaigns that align with brand guidelines.
• Manage campaign setup, including offer code and URL briefs, ensuring everything is checked and approved before launch.
• Monitor offline channel performance and maintain reporting dashboards, providing weekly updates, performance analysis and actionable insights to the wider marketing team and leadership stakeholders.
• Support the testing, evaluation, and rollout of new channels, partnerships, and strategic initiatives, including pilot programs and emerging offline marketing opportunities.
• Act as a key point of contact across internal teams and external partners, ensuring strong communication, effective project management, and successful campaign delivery.

Requirements

• 4+ years of experience in marketing, with a strong background in campaign management, offline media, and cross-functional project coordination.
• Experience managing offline marketing channels such as Direct Mail, Out-of-Home (OOH), Print, Radio, CTV, and Brand Partnerships.
• Strong project management skills with the ability to manage multiple campaigns and deadlines simultaneously.
• Experience working with media agencies, vendors, and external partners.
• Strong analytical skills with experience monitoring campaign performance, reporting on results, and providing actionable insights.
• Excellent communication and stakeholder management skills, with the ability to collaborate effectively across teams.
• Experience developing creative briefs and coordinating with Creative, Design, Production, and Digital teams.
• Strong attention to detail and ability to ensure accuracy across campaign setup, approvals, and execution.
• Proficiency in Microsoft Excel and PowerPoint; experience with Asana is a plus
• Self-motivated, organized, and able to thrive in a fast-paced environment.