Responsibilities

• Build, launch, and manage Meta advertising campaigns.
• Develop campaign strategies based on each client's goals and budget.
• Create testing plans for audiences, creative, offers, and messaging.
• Scale winning campaigns while maintaining profitability.
• Launch new campaigns and promotions as needed.
• Monitor campaign performance every day.
• Manage budgets and pacing to maximize ROI.
• Identify underperforming campaigns and pivot quickly.
• Pause ineffective ads and reallocate budget to top performers.
• Optimize for lead quality—not just lead quantity.

Requirements

• 3+ years managing Meta advertising campaigns professionally.
• Experience managing multiple client accounts simultaneously.
• Strong understanding of Meta Ads Manager.
• Proven ability to optimize campaigns based on data.
• Excellent copywriting skills for paid social ads.
• Experience with A/B testing.
• Strong analytical mindset.
• Excellent time management and organization.

Preferred

• Healthcare marketing experience.
• Local service advertising experience.
• GoHighLevel experience.
• Landing page optimization.
• Conversion Rate Optimization (CRO).
• Google Analytics.
• Meta Conversion API implementation.
• CRM experience.