Responsibilities

• Manage and optimize Meta ad accounts across assigned clients, hitting client revenue and spend projections
• Develop and execute testing strategies across creative, audiences, and copy
• Analyze performance data and surface actionable insights to the pod
• Collaborate with the Creative Strategist on briefs and feedback loops
• Build a standardized Meta account structure playbook for DTC brands
• Develop a scaling framework with documented thresholds and triggers
• Lead onboarding research for new clients including competitor analysis, creative audits, and platform insights
• Own creative strategy across each account — translating insights into briefs, testing roadmaps, and creative hypotheses
• Own daily client communication within Slack, keeping clients updated on performance, creative needs, and key developments
• Confidently run bi-weekly strategy calls with clients, delivering insights with clarity and poise
• Prepare clear, actionable weekly reports highlighting key performance insights and next steps
• Stay ahead of Meta platform updates, media buying strategies, and eCommerce trends
• Monitor ad account performance over weekends, proactively addressing significant changes in spend or delivery

Requirements

• Proven experience managing Meta (Facebook & Instagram) ad campaigns for eCommerce brands, with budgets exceeding $100K/month
• Deep, hands-on understanding of Meta Ads Manager, audience strategy, and full-funnel campaign structuring
• Strong analytical mindset — able to interpret raw data, extract insights, and translate findings into strategic action
• Excellent written and verbal communication skills — confident presenting performance insights and creative feedback
• Strong grasp of budget management, pacing, and omnichannel marketing strategy
• Familiarity with project management tools (Notion is a plus) and attribution tools like TripleWhale
• Proactive, independent, and organized — you don't need to be managed closely
• Comfortable in fast-paced, high-growth environments, including occasional evening or weekend monitoring

Preferred

• You have agency experience working with multiple clients at once
• You take Extreme Ownership — you don't make excuses, you find solutions
• You're open to feedback, coaching, and new ideas
• You have a growth mindset and are hungry to constantly learn and improve
• You exceed your own expectations — you hold yourself to a higher standard than anyone else would
• You're a genuine team player who makes the pod around you better

Benefits

• Fully remote with a strong, collaborative team culture
• Investment in your development as a media buyer through coaching, courses, and events
• Work with some of the world's most exciting eCommerce brands
• Competitive rate + performance bonuses
• Great career growth opportunity in a lean, high-ownership environment