Senior Merchandising Manager, Global DTC - Lifestyle at New Balance | Boston, MA | $122K/yr – $193K/yr

New Balance

Senior Merchandising Manager, Global DTC - Lifestyle

Boston, MA (Hybrid)

$122K/yr – $193K/yrSenior Level7+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the global DTC lifestyle assortment strategy and lead end-to-end ownership of seasonal planning, category execution, and cross-functional alignment for a premium lifestyle footwear and apparel brand.

Growth Infrastructure: Own global DTC lifestyle assortment strategy aligned to consumer, brand, and business priorities.
Assortment & Merchandising: Lead seasonal planning across Flagship, E-Commerce, and Inline with optimized mix and differentiation.
Execution & Enablement: Translate category strategies into head-to-toe DTC assortments and drive scalable processes and cross-functional alignment.

Job Description

Responsibilities

Own the global DTC Lifestyle product strategy, aligning footwear and apparel assortments to consumer, brand, and business priorities.
Lead seasonal assortment planning across channels, optimizing mix, segmentation, and differentiation for Flagship, E-Commerce, and Inline.
Translate category strategies into compelling DTC assortments that drive key franchises, product launches, and head-to-toe storytelling.
Partner cross-functionally and globally to deliver consistent consumer experience and drive alignment across seasonal milestones and GTM processes.
Lead directed assortment execution, leveraging consumer, marketplace, and performance insights to optimize assortments while building scalable processes and high-performing teams.

Requirements

Bachelor’s degree required with 7–10+ years of experience in merchandising, buying, category management, DTC merchandising, retail strategy, or related commercial functions. Experience within the lifestyle apparel or footwear industry preferred but not required.
Proven experience leading cross-functional initiatives and managing or developing talent.
Demonstrated experience developing product and assortment strategies within a global DTC or retail environment with a strong understanding of retail formats, digital commerce, consumer behavior, and premium brand experiences.
Ability to combine consumer insights, marketplace trends, commercial analytics, and product intuition to drive decision-making.
Exceptional communication and influencing skills with the ability to align stakeholders across regions, functions, and levels of the organization.
Strong analytical, problem-solving, prioritization, and decision-making capabilities.
Ability to travel up to 25% for store visits, market immersion, regional meetings, and company events.

Preferred

Experience within the lifestyle apparel or footwear industry

Benefits

Comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K.
Lifestyle reimbursement $1,000 yearly.
4 weeks of vacations, 12 holidays and generous parental leave.
Online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs.
Associate discounts.
Work from Anywhere four weeks per calendar year

New Balance

3.9 Glassdoor

In 1906, New Balance began as a humble one-man operation founded on the belief that “we were born to move,” and has since grown into an international corporation, selling footwear and apparel in over 120 countries and employing over 8,000 associates worldwide. Our mission has always been to support the performance of athletes, and with an unparalleled focus on quality and craftsmanship, we’ve come to set the standard for comfort and fit in an industry all too often driven by hype. We’re incredibly proud of our history and how far we’ve come, but companies don’t thrive for over a century by being content. Whether it’s setting a new style trend, retooling our manufacturing process, or building a new state-of-the-art headquarters, we pursue innovation with a spirit of fearless independence. As the only privately held major footwear company in the world, we’re free to do things our way, pushing limits and testing boundaries as we continually reimagine what could be. After all, the status quo isn’t static. But doing things our way wouldn’t mean much if we weren’t also doing them the right way. We invest in our associates as they invest in us, and as we move forward, we make a point of giving back, supporting communities around us through ambitious philanthropic efforts and involvement programs. We are a company that cares, and our culture is one of integrity and teamwork where together we become greater than the sum of our parts.

Founded in 1906

Brighton, MA, US

9.9K employees (1,403 in marketing)

www.newbalance.com

71% recommend to a friend

88% CEO approval