Senior Media Specialist at Vericast | San Antonio, TX | $100K/yr – $130K/yr

Vericast

Senior Media Specialist

San Antonio, TX (Hybrid)

$100K/yr – $130K/yrSenior Level5+ years expFull time

Posted 3 weeks ago

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Job Summary

Own end-to-end paid search leadership: build and optimize Google/Bing and AI-powered search campaigns, with strong focus on targeting, attribution, testing, and client-ready storytelling.

Campaign ownership: launch, monitor, and scale search programs with clear KPIs and risk checks.
Measurement and optimization: design attribution frameworks, run testing (A/B, multivariate, incrementality), and turn data into actionable insights.
Cross-functional collaboration: partner with Strategy, Data, IT, Creative, and Compliance to deliver compliant, performance-driven campaigns.

Job Description

Build, launch, and manage campaigns- Google, Bing, AI-powered search
Configure advanced targeting, tracking, and attribution frameworks
Monitor campaign performance, pacing, and KPIs; execute ongoing optimizations (budget, bids, audiences, creative)
Troubleshoot and resolve technical campaign issues
Ensure high-quality campaign setup and execution standards
Analyze campaign performance -Google, Bing, AI-powered search
Develop insights and actionable recommendations
Design and execute testing frameworks (A/B, multivariate, incrementality)
Scale successful strategies and document best practices
Present performance insights and recommendations to clients in a clear, accessible way

Bachelor’s degree in Marketing, Business, Analytics, or related field
5–7 years of experience in digital media or performance marketing
Hands-on experience with Google, Bing, AI-powered search
Proven track record of campaign execution and performance optimization
Experience presenting to clients or senior stakeholders
Financial services marketing experience preferred
Experience with integrations, APIs, or MarTech stacks preferred

MBA/Master’s degree
Experience mentoring teammates or leading small teams

Medical, dental, and vision coverage
401K with company match
Generous PTO
Life insurance
Employee assistance

Vericast

Vericast is the FI performance partner. We help banks and credit unions drive growth, improve efficiency, increase engagement and navigate change through the power of data, technology and people. Our advanced analytics, data-driven insights and integrated solution set enable better execution with agility, precision and scale. That’s why thousands of financial institutions look to Vericast and our 150 years of financial services expertise to help them achieve more.

San Antonio, Texas, USA

963 employees (80 in marketing)

www.vericast.com