Senior Media Specialist- Retail Media at United Supermarkets | Pleasanton, CA

United Supermarkets

Senior Media Specialist- Retail Media

Pleasanton, CA (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 1 month ago

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Job Summary

Own the evolution of retail media planning tools that turn omnichannel campaigns into measurable performance, guiding cross-functional delivery from planning to activation.

Own and evolve planning and activation toolsets across onsite, offsite, and in-store channels for retail media.
Translate business needs into scalable product features and workflows used by Product, Engineering, Analytics, and Sales.
Lead live tests and pilot new planning products to optimize performance and drive fast iterations.

Job Description

Responsibilities

Lead the development of media planning tools and products that empower advertisers to build and activate smarter, performance-driven campaigns across onsite, offsite, and in-store channels.
Translate advertisers and stakeholder needs into scalable product solutions that streamline planning, targeting, forecasting, and in-platform execution workflows.
Leverage hands-on keyboard experience within key platforms (e.g., The Trade Desk, DV360, Meta) to inform planning tools, validate strategy, and optimize performance.
Champion innovation by integrating new media products and capabilities into planning recommendations, ensuring alignment between planning strategy and real-world platform execution.
Collaborate cross-functionally with Product, Engineering, Analytics, and Sales to bring new planning features and activation-enabled solutions to market.
Represent planning and activation priorities in cross-functional forums; proactively unblock challenges with clear, solution-oriented communication.
Identify gaps in current planning and activation workflows; develop solutions that improve efficiency, accuracy, and campaign performance.
Stay ahead of industry trends, shopper behavior, and platform capabilities to continuously evolve both planning strategy and activation approach.
Build and manage third-party partnerships that enhance planning and activation capabilities, including audience data, inventory forecasting, and measurement solutions.
Advocate for a test-and-learn mindset by executing and optimizing live campaigns, piloting new planning products, and iterating based on performance insights.

Requirements

5 plus years in media planning or product strategy, ideally within retail media, digital advertising, or eCommerce.
Proven track record of developing media planning tools or products that support omnichannel campaigns (onsite, offsite, in-store).
Direct hands-on (in-platform) experience executing and optimizing campaigns within major media buying platforms (e.g., The Trade Desk, DV360, Meta, Pinterest), with a clear understanding of how planning decisions translate into activation and performance.
Strong understanding of retail media networks, shopper behavior, and closed-loop measurement.
Fluent in all aspects of media planning, including media math, inventory forecasting & availability & digital formats, with a proven history of developing media ecosystems deliver on marketing objectives
Ability to translate business needs into scalable product features and planning workflows.
Comfort with data analysis and performance metrics, working closely with analytics and engineering teams.
Experience managing third-party partnerships for audience data, inventory forecasting, or measurement.
Strong cross-functional collaboration skills, especially with Product, Engineering, Analytics, and Sales.
Excellent communication and stakeholder management, able to represent planning priorities and unblock challenges.

Benefits

Competitive wages paid weekly
Access to up to 50% of your earned wages before payday, via our partnership with Stream
Associate discounts
Health and financial well-being benefits for eligible associates (Medical, Dental, 401k and more!)
Time off (vacation, holidays, sick pay). For eligibility requirements please visit myACI Benefits
Leaders invested in your training, career growth and development
An inclusive work environment with talented colleagues who reflect the communities we serve

United Supermarkets

In its 108th year of operation, United Supermarkets, LLC – d.b.a. The United Family® – is a Texas-based grocery chain with stores in 54 communities in Texas and New Mexico. A self-distributing company with headquarters and distribution centers in Lubbock, The United Family currently operates 99 stores under five unique banners: United Supermarkets, Market Street, Amigos, Albertsons Market and United Express, along with ancillary operations R.C. Taylor Distributing, USM Manufacturing, United Food and Beverage Services and Llano Logistics. The company is a wholly-owned subsidiary of Albertsons Companies, Inc. For more information, please visit www.theunitedfamily.com.

Founded in 1916

3.3K employees (61 in marketing)

www.theunitedfamily.com/careers