Responsibilities

• Developing comprehensive digital media plans to help progressive candidates and causes achieve persuasion, and mobilization goals
• Executing paid media buys across platforms including but not limited to Meta, Google (Search and YouTube), and programmatic DSPs
• Use voter file data (e.g., VAN, TargetSmart, L2) and third-party audience segments to inform targeting strategies
• Optimizing campaigns in real-time to maximize impact for key KPIs, including but not limited to reach, engagements, and conversions
• Monitor pacing and performance, producing detailed reports/ dashboards and insights both internally and client-facing
• Managing and engaging with vendors and trusted partners to plan and deliver on digital media plans
• Strategizing and collaborating with internal teams to identify how paid media can add value for GPS clients
• Thinking creatively about recommended tactics, looking for patterns in performance, and speaking up when an opportunity presents itself
• Providing feedback and guidance on media plans developed by Media Planners and Buyers, mentoring, and helping train new staff
• Writing ad copy for paid search campaigns

Requirements

• 3+ years of experience buying and planning digital media
• Proficiency in key ad platforms: Meta Ads Manager, Google Ads, YouTube, and at least one DSP
• Strong analytic and reporting skills using platform dashboards and custom reporting tools
• Prior experience working in data platforms such as L2, TargetSmart, and VAN
• Have strong quantitative skills and experience in Excel and Sheets
• Be highly organized and detail-oriented, with an ability to manage multiple projects and deadlines
• Have the ability to work well independently as well as with others
• Have a positive attitude, desire to lead, and excellent time management skills
• Demonstrate strong interpersonal and communication skills, both for internal and external communication
• Understand the complexities of political communication and have experience building digital media programs to solve problems

Preferred

• Prior digital planning and buying experience in the political vertical
• Genuine interest in political advertising and understanding of digital media landscape
• Experience in ASANA or other project management tools
• Experience in reporting tools such as TapClick, Datorama, or others

Benefits

• GPS Impact offers a benefits package including medical, dental, vision, matching 401(k) and paid time off.