PAID MEDIA SPECIALIST (REMOTE/USA) - GDM (GRAY MEDIA GROUP)
FOX Carolina News
Brookhaven, GA (Remote)
$70K/yr - $95K/yrIn-houseFull-timeMid level3+ years exp.
10 hrs ago
Senior Media Manager (Sr. Digital Media Planner)
San Francisco, CA (Remote)
$90K/yr – $110K/yrSenior Level5+ years expFull time
Posted 3 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own B2B media buying and program planning for enterprise tech publishers, with ABM, content syndication, and multi-publisher campaigns to fuel pipeline and qualified engagement.
- Lead multi-channel, publisher-driven programs with top outlets such as Forbes, NY Times, WSJ, and similar titles; optimize for quality over quantity.
- Collaborate across clients and internal teams to design ABM-aligned media mixes and leverage Integrate and/or Convertr when relevant.
- Convert large unstructured data into actionable insights to sharpen targeting, pacing and measurement across channels.
Job Description
Requirements
- 5+ years of experience in B2B media buying
- 3-5 years of experience in media planning or similar
- Must have hands-on experience planning and buying content syndication and direct publisher programs
- Agency experience is preferred but not required
- Client-facing experience and digital marketing experience are a must
- Account Based Marketing (ABM) experience is preferred
- Prior experience working with various content syndication and publishers focused on the B2B market in IT, Security, Fintech, Marketing, Healthcare, and other tech vertical publishers
- Prior experience planning and buying multifaceted programs (such as those that include an event sponsorship plus display banners plus promoted social posts) with publishers such as Forbes, eMarketer, NY Times, IDG, WSJ, SC Media, Financial Times, DarkReading, and similar publications is strongly preferred
- Experience with B2B technology partners is strongly preferred
- Hands-on experience with Integrate and/or Convertr is strongly preferred
ROI·DNA
ROI·DNA, part of Hotwire Global and The Enero Group, is a full-service digital marketing agency delivering category-leading solutions to accelerate revenue for leading brands worldwide. From crafting bespoke ABX experiences for Fortune 500 companies to developing and designing future-proofed websites for hyper-growth companies, the agency focuses on driving radically successful outcomes for their B2B clients. Technology-led, ROI·DNA has developed exclusive top-tier partnerships with 6sense, Google, and Qualified, helping drive over $14B in revenue for leading tech innovators including Elastic, Cisco, Amazon Web Services (AWS), Pure Storage, Flexential, and DataRobot. Launched in 2009, ROI·DNA is a culture-first company built on doing it right, being inventive, encouraging employees to bring their whole selves, and maintaining a strict zero asshole policy. They exist to make a ginormous impact on their clients, their team, and the entire digital marketing world.
Traffic Signals
Monthly Visitors
5.7K
Traffic Source Mix
Search
43.5%
Direct
35.5%
Referral
8.3%
Social
10.7%
Paid
1.3%
Headcount Trend
Current headcount: ~82
Marketing Team
Marketing Team Size
25 (30% of company)
Marketing Roles Posted (Last 30 Days)
1
