Senior Media Manager, DTC at Spin Master | Wilton, CT | $125K/yr – $150K/yr

Spin Master

Senior Media Manager, DTC

Wilton, CT (Hybrid)

$125K/yr – $150K/yrSenior LevelFull time

Posted 5 weeks ago

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Job Summary

Own the full funnel media strategy and DTC growth for a multi million dollar budget, aligning upper funnel brand metrics with lower funnel ROAS and DTC impact while leading agency performance and cross functional collaboration.

Holistic Media Strategy: Connect reach and awareness to ROAS and DTC sales through a KPI framework and cross functional partnership.
Full-Funnel Management: Plan, execute, and optimize media across awareness and performance channels, shifting budgets for maximum growth.
Agency Leadership: Drive agency accountability, innovation, and blended performance across the media mix.

Job Description

The Senior Media Manager for Melissa & Doug is a key leadership role responsible for the full-funnel performance of our multi-million dollar media investment.
You will be a key contributor of our holistic media strategy that both drives brand awareness and demand in the upper and mid-funnel, and expertly captures that demand through lower-funnel tactics to fuel our Direct-to-Consumer (DTC) business.
Reporting to the Head of DTC, you will serve as the day to day performance contact for our media agency partners, ensuring all media efforts are seamlessly integrated, data-driven, and optimized to achieve our ambitious growth objectives across all channels.
Holistic Media Strategy & KPI Ownership: Key contributor end-to-end media strategy for Melissa & Doug in partnership with Brand Marketing Director. Direct ownership of clear KPI framework that connects upper-funnel brand metrics (reach, frequency, awareness) to lower-funnel performance goals (ROAS, CPA, DTC sales).
Full-Funnel Performance Management: Key partner in the planning, execution, and optimization of all media. Continuously analyze performance to shift budgets between awareness and performance channels, maximizing enterprise-wide growth and ensuring the health of the entire media ecosystem.
DTC Channel Growth: Spearhead performance media strategies across paid search, social, programmatic, and other direct-response channels to hit DTC sales and customer acquisition targets. Lead a robust testing agenda to constantly improve conversion rates and efficiency.
Agency Accountability & Leadership: Manage the day-to-day relationship with our media agency, holding them accountable not just for channel-specific metrics, but for the blended performance of the entire media mix. Drive agency partners toward innovation and thought leadership.
Actionable Insights & Measurement: Champion a data-first approach, utilizing multi-touch attribution, MMM insights, and incrementality testing to accurately measure the impact of all media investments. Deliver regular, clear reports to leadership that translate data into actionable insights.
Stakeholder Collaboration: Act as the primary media liaison between our agency and internal teams (Marketing, Analytics, Creative, Sales), ensuring media strategy is fully integrated with all brand and commercial activities.

Experience in media planning, buying, and strategy, with a proven track record of managing large, multi-million dollar budgets.
Experience in performance media with a strong focus on DTC, e-commerce, or digital-first brands (paid search, paid social, programmatic).
Understanding of the full marketing funnel and experience managing integrated campaigns that include both brand awareness (TV, streaming) and direct-response objectives.
Analytical skills and experience with measurement tools and methodologies (e.g., Google Analytics, ad platforms, MMM, multi-touch attribution).
Demonstrated success in managing media agencies to drive performance, accountability, and efficiency.

Performance Driven
Strategic Thinker
Relationship Builder
Entrepreneurial & Proactive Spirit
Strong Communicator
Detail Oriented

Growth and Career Opportunities
Flexible Work Hours
Innovation, Collaboration and Fun
Comprehensive Benefits
Other fun Perks!

Spin Master

3.2 Glassdoor

Spin Master Corp. (TSX:TOY) is a leading global children's entertainment company, creating exceptional play experiences across its three creative centres: Toys, Entertainment and Digital Games. With worldwide toy distribution, Spin Master is best known for award-winning brands including PAW Patrol®, Melissa & Doug®, Bakugan® and Rubik's® Cube, and is the global toy licensee for other iconic properties. Through its in-house entertainment studio, the company creates and produces captivating multiplatform content including powerhouse preschool franchise PAW Patrol, along with other original shows, short-form series and feature films. With an established presence in digital games anchored by Toca Boca® and PiknikTM, Spin Master engages 60 million active users monthly in open-ended, creative and safe play. With 29 offices spanning nearly 20 countries, Spin Master employs more than 2,500 team members globally.

Founded in 1994

Toronto, Ontario, CAN

3.1K employees (830 in marketing)

www.spinmaster.com

64% recommend to a friend

62% CEO approval