Profitable Tradie

Senior Media Buyer

USA (Remote)

$80K/yr – $100K/yrSenior LevelFull time

Posted 4 weeks ago

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Job Summary

Own paid acquisition end to end for Meta across multiple funnels and markets, combining creative direction, testing discipline, and rigorous attribution to drive scalable, profitable leads.

  • Creative & Campaign Execution: brief the creative team, refresh ads to beat fatigue, and build/optimize multi-funnel structures.
  • Audience & Measurement Ownership: craft custom/lookalike/retargeting plans, exclusions, and UTM/pixel tracking for clean attribution.
  • Testing to Scaling: run structured tests, identify patterns, and scale winners while pruning underperformers.

Job Description

  • Creative: Write creative briefs for editors and designers
  • Monitor creative fatigue and refresh winning ads before performance drops
  • Work with the creative team to develop new concepts and winning angles
  • Campaign Management: Build and optimise campaign structures across multiple funnels
  • Manage campaign objectives, budgets and bid strategies
  • Maintain clean account structures and naming conventions
  • Audiences: Build custom, lookalike and retargeting audiences
  • Create exclusion audiences
  • Optimise audience performance as campaigns scale
  • Tracking & Attribution: Manage UTM tracking
  • Verify pixel events and conversion tracking
  • Configure Meta Events Manager and native lead forms
  • Testing & Optimisation: Run structured creative, hook and offer testing
  • Know when to let tests mature and when to make changes
  • Identify winning patterns and apply them across campaigns
  • Proven experience managing $50,000+ weekly advertising budgets
  • Strong Meta Ads experience in a lead generation or direct-response environment
  • Deep understanding of campaign structure, audience strategy, testing and optimisation
  • Confident using data to make commercial decisions
  • Experience with attribution and tracking (Hyros experience is a bonus)
  • Highly organised with exceptional attention to detail
  • Experience scaling campaigns while maintaining profitability
  • Bonus points if you've marketed to small business owners, tradies or similar audiences
  • Bonus points if you've marketed to small business owners, tradies or similar audiences

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